Investment: 750 Euros

Campaign: Publicity for Trackday concept and coverage for their first anniversary event

Duration: April-September 2008

Coverage achieved: Trackdays Spain appeared on 9 websites, 4 magazines, 2 radio stations and 4 newspapers.

Advertising value of PR coverage: Over 20,000 Euros

Results:

• 20 enquiries from the coverage. Around the birthday event, enquiries went from 5 per month to 5 per week
• 4 clients have attended the events as a direct result of the publicity, current value 2,500 Euros

 

If you are launching a business on the Costa del Sol and need marketing and PR expertise, please contact us now!