Shaw Marketing Services worked with start-up company Project 2 Invest to launch the business on the Costa del Sol. Project 2 Invest offer low-risk investments in the Russian property market which give investors a 10% annual return on their investment.

They required a combination of offline marketing on the Costa del Sol and public relations to raise awareness of the company and produce enquiries. Shaw Marketing Services was brought in as their Marketing agency to launch the company. We:

• Produced a detailed marketing plan for Project 2 Invest including information on their target audience, defining their objectives, setting a budget, examining the key media, producing a timed plan for launching the company and suggesting an advertising strategy
• Designed and produced an advertisement for newspapers and magazines
• Wrote, designed and produced a leaflet explaining the business to be distributed in the local area and be used when meeting with clients
• Worked with Global Radio to produce a radio ad and arranged the scheduling of this advertisement for them
• Handled the advertising offers from the media and acted as a media buyer for Project 2 Invest to get them the right balance of coverage at the best price
• Wrote a press release to announce the launch and sent out to the key media
• Wrote 2 articles which were placed off and online

 

This Marbella marketing effectively launched the company on the Costa del Sol and laid the groundwork for continued advertising and publicity work. For more information on Project 2 Invest visit their website http://www.project2invest.com/

 

If you are launching a business on the Costa del Sol and need marketing and PR expertise, please contact us on