Costa del Sol Marketing

How to do a marketing audit to boost your promotion

The lull between Christmas and New Year can be a wonderful time to reflect, review and get ready for success in 2023. At this time, or at the beginning of the New Year, we advise performing a marketing audit to review what you’ve been doing,...

10 tips for maximising your time between now and Christmas

It may seem that Christmas is a long way away, but it will be here before we know it! This is a crucial window for business, so you need to take control of your time to maximise your success over this very productive period. To...

Specsavers launches the Suneez sunglasses range for children

We’ve certainly been feeling the heat here on the Costa del Sol and have started our annual trips to the beach and the pool. We’re obviously loading up on the sunscreen, but have never found good sunglasses for our 10-year-old, which can protect his eyes...

Marketing Focus – Defining Your Ideal Customer

To successfully market our products and services, we need to have a very clear picture of our target market. We need to understand as much as we can about that target market so we know them inside and out. If we know their likes and...

Common Rookie Entrepreneur Mistakes

If you’re a new business or a budding entrepreneur starting out on your own for the first time you need to learn about the positioning of your brand and the perception that the general public will have to your brand and messaging. We'd recommend starting with...

Celebrating Earth Day with Mi Moana

Environmental association Mi Moana is committed to protecting the ocean and the environment by organizing regular beach clean-ups and educating the next generation to help them to reduce their impact on the environment. For Earth Day on the 22nd of April, Founders Natasha and Nikky...

Marketing Focus – Understanding your marketing options

There are 5 main marketing elements which can be used to promote yourself. Businesses should be using a combination of techniques to make the most of the power of each. Advertising This is used to: Create awareness of your company Persuade people to buy from you...

Marketing Focus – Effective promotion techniques

Everyone has heard of the saying “don’t go food shopping when you’re hungry”, this is simply because we are known to buy more when we're peckish, and are more open to trying things we might not have before. Wouldn’t life be easy if all your...

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

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