Marbella Marketing

Black Friday Promotions: Weighing the Pros and Cons for Your Business

Black Friday takes place the day after Thanksgiving and is a time when businesses offer massive discounts and sales promotions and frenzied shopping is the norm. Most companies extend offers and promotions for much longer than just the day, to clear out inventory, boost sales,...

Marketing Focus – Defining Your Ideal Customer

To successfully market our products and services, we need to have a very clear picture of our target market. We need to understand as much as we can about that target market so we know them inside and out. If we know their likes and...

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

Marketing Focus – Understanding your Customers

Customers; we all need them and want to attract and retain as many as possible to be profitable. However do you really know your customers and what they want? The ideal scenario is to treat all your customers as individuals, get to know them and provide...

Marketing Focus – Marketing Budget

Knowing how much money to allocate to your marketing budget is tricky. It's important for profitability and long term success, but obviously you don't want to spend more than you need to in order to receive a return. There are three main approaches for setting...

Marketing Focus – Choosing the right advertising media

We recently published a video online explaining the pros and cons of radio advertising and it has generated a lot of questions about how you choose the right advertising methods as part of a marketing campaign. Now of course this depends on your objectives, what...

7 Back to Work Tips

September is here and now’s the time to say goodbye to the holidays and return to work. But this doesn’t mean that we have feel gloomy! There are a few things we can do to get rid of the post-holiday stress and get back to...

Marketing your Business in Spain

Ali Meehan asked our Marketing Director, Georgina Shaw, to offer her advice and insights on marketing a business in Spain as part of Spain Expo. This is an invaluable resource for anyone planning their move to Spain and wanting to avoid the pitfalls and get...

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