Direct Mail is a very popular form of direct marketing, where companies purchase a database and send promotional materials to these new people with the aim of converting them into customers.

This works well to attract people in a specific geographical area, or which fall into a defined group such as accountants in the UK, or Spanish homeowners. The benefit is that you can tailor your message specifically to this particular group and use a call to action which you feel will most likely make them act. 

Direct Mail is a well-known and well-developed force in the UK, but still in its infancy in Spain, so there are some restrictions as to what you can achieve. However, there are companies which sell lists and so few people are effectively harnessing the power of this medium in Spain that it wouldn’t be difficult to really stand out from the crowd with clever, targeted direct mail.

Shaw Marketing Services are experienced with implementing direct mail campaigns in both the UK and on the Costa del Sol and can help you write, design and produce your marketing materials, source lists, manage mailings and handle response.

If you’d like to discuss Costa del Sol direct mail campaigns please contact us today.