Effective marketing for a profitable New Year!

Happy New Year! We hope you had a great Christmas break and that you're ready and raring to go to make 2012 a positive and profitable year for your business.

Understanding the different marketing options open to you and using them together to increase the power of each technique is well worth the effort to make your marketing work for you. We believe that using several marketing elements in combination can help you to be more profitable this year.

There are five key marketing methods:

Advertising - used to create awareness in a highly controlled way as it is paid for
Sales Promotion - short-term promotional offers
Public Relations - soft-sell promotion to create a positive impression of your company
Direct Marketing - contacting potential clients directly and trying to stimulate action
Personal Selling – Using a sales person to spread the message and stimulate purchase

By combining these elements and making sure that all your marketing efforts have a clear objective you can be highly effective and see a high return on your investment.

For more information on the available marketing options read our last marketing focus piece on the blog here!

In 2011, Shaw Marketing Services helped launch a laundrette in Fuengirola on Calle Hernan Cortes, 21. We helped them to choose a name, defined their differentiating factors, designed a logo, wrote and designed a launch flyer and designed a sign for them to help attract passing trade. These elements allowed them to create a professional brand image and attract clients.

Spotless Laundrette specialises in washing, drying and ironing of linen, table cloths and towels for the rental and hospitality industry. Their large machines and experience with the business market enables a quick turnaround and great value service for large loads. Services include; Washing, Drying, Ironing, Collection & Delivery and Specialist services for rental properties and hotels.

If you would like Shaw Marketing Services to help launch your business or product contact us today!

Marketing brainstorming sessions

We're delighted to announce that we are maintaining our offer of a free marketing brainstorming session this year. These 30 minute brainstorming sessions are open to all businesses – new and old who have not done one with us before. It is your opportunity to pick our brains and come up with some great ideas for promoting your business.

We started offering these brainstorming sessions in 2010 as a way for small businesses to get inspiration and practical advice on their marketing without having to pay a fee. There's no obligation to use our services, but we hope it will give businesses that little boost and confidence to get out there and share their story with their potential clients and get more business.

If you would like to do a brainstorming session please contact us with a number of days and times which would suit.