Marketing Focus – Setting Objectives

Setting SMART Objectives (Specific, Measurable, Achievable, Realistic and Time) before you start your campaign is crucial for giving your marketing effort a purpose.

These objectives should be part of your marketing plan, guide all your activities and be used to evaluate the marketing at the end of the campaign.

Here are some tips for setting objectives:

• Media coverage should always form part of the objectives, think about the media coverage that you are trying to achieve

• Is the point of the campaign to achieve an increase in sales? If so it is important to think about by how much and over what length of time

• Think about web traffic and social media "likes". Is this something which you are looking to increase, if so then by how much and how long is the timeframe?

You can read our full blog article on SMART objectives here.

Shaw Marketing Services are delighted to announce that we have been asked to edit Select Magazine, a brand new magazine for the hospitality industry which will launch next month.

This magazine promises to be a blend of interesting content to inform and inspire those working in the hospitality sector with slick design from Icon Publishing.

The magazine will include content on:

• Latest food and beverage products on the market
• Tips and articles from wine connoisseurs
• Chef profiles, restaurant reviews and recipes
• Tips and profiles of professional barmen
• Advice from accounting and legal professionals
• Listings for the hottest trade shows
• Commercial decoration inspiration
• Latest industry tech and gadgets
• Select Business Directory

If you want to submit content for consideration for the magazine email us on georgina@selectmagazineonline.com.

Until the end of August Marbella is playing host to some seriously high profile artists.

Already this summer Montserrat Caballe, Sting, Gloria Gaynor, Sister Sledge, Bryan Ferry, David Bisbal and others have delighted music lovers and there's loads more to come in August too!

We're looking forward to Disco Under the Stars with Chic, Odyssey and Jaki Graham on August 3rd and Chaka Khan on August 14th, both at the Puente Romano Tennis Club.

The Starlite Festival is bringing a huge range of artists to the revamped Marbella Auditorium. George Benson, Tony Bennett, Hugh Laurie, Simple Minds and Julio Iglesias are just a small selection of performers taking to the stage from 13th July to 14th August.

Don’t miss out on these great opportunities to see artists live in concert, you can buy your tickets here.

In addition to the concerts, the beach clubs and nightclubs have got a packed schedule of events and the great and the good have been bringing out their ball gowns for some glamorous charity galas.

The Concordia Summer Gala, arguably THE gala of the summer, took place last weekend at the Marbella Club Hotel's Villa del Mar. The theme was "From Russia with Love" and the venue was decked out with huge amounts of fake snow, polar bears, wolves and stags to create a winter wonderland. A stunning meal, auction and performances from Russian dancers and musicians wowed the 300 strong crowd and raised much needed funds for this local AIDS charity.