Marketing Focus – Effective Emails

At our marketing seminar at the beginning of the month one of the things we were asked to cover was email marketing, a really effective and relatively low cost way to interact with your database, and we realised that many people are still not aware of its power.

According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Email marketing is a cheap and direct form of marketing which generates results. It drip-feeds information about your company and product to an audience which already has an interest and once you have a database receptive to your message, you can send them regular communication of a high quality and remind them of you and what you do. It allows you to keep hitting them until they are ready to respond, ensuring that your company is at the front of their mind when the need arises, so good quality email marketing is highly recommended.

We have written a few posts about email marketing that you can refer to if you want to find out more:

• Why email marketing is so effective
• Tips for Improving Email Marketing Results

Our latest post on how often to send email newsletters includes some great information from a new article which suggests that we can send as many emails as we want without annoying our customers. For us the jury is still out on this one, but it’s worth a read - How Often To Send Email Newsletters.

Sotogrande International School (SIS) is an International Baccalaureate school and learning community, offering high quality, personalised learning in English for children from 3-18 years old. Their philosophy is to use child-focused, holistic learning to inspire, challenge and empower students to become the best they can be and we are proud to be representing the school as their virtual marketing department.

SIS is launching an express bus service from Marbella to Sotogrande and to celebrate they are holding a special networking and information event at Camuri in Marbella on 13th November from 19.00-21.00. This will be a relaxed, invite-only event with live music, drinks, canapés and a short but informative presentation about the IB, the concept of personalised learning and what’s new at the school.

If you would like to attend to find out more about the school please RSVP to: wmoody@sis.gl

We’re delighted to be able to offer our clients and friends the opportunity to attend an enjoyable event to celebrate Specsavers Marbella’s birthday and an important collaboration between Asociación Española de Funcionarios y Amigos Senior (AESFAS), Unión Democrática de Pensionistas (UDP) and Specsavers to offer discounts on glasses to pensioners.

The event will be held on 5th November from 18.00-20.00 at Specsavers Marbella in Ricardo Soriano 12. Drinks and nibbles will be served and this will be a great opportunity to network, find out more about AESFAS and UDP, book in for a free eye test and seek advice from the qualified optometrists regarding eye health.

At 19.00 there will be a short presentation about the agreement with an opportunity to ask questions.

We hope you will join us so please RSVP by replying to this email or call us on 952 903 154 if you would like to attend.