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Summer is almost upon us with lovely sunny weather and school holidays looming. We're planning our final networking event before summer and ready to launch some fun new campaigns for clients. Keep reading to find out more... |
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Manilva Networking |
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17th June is our last Manilva networking before the summer break. This will be a special event hosted by one of our networkers who runs the lovely Bodegon Andaluz bar in Manilva Pueblo. It will be 5€ as usual and this will cover a drink and a selection of cured meats, beer tasting from local brewery, Gran de Select and informal networking. A maximum of 35 people can attend this one off event, so please RSVP by email to reserve your place |
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Taking a Break from Training! |
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After five successful marketing training courses, we're taking a break to deal with the demand for our marketing, design and PR services – clients come first! We've loved doing these courses and the feedback has been great so we will be doing more, perhaps in the autumn. Don't worry though, you can keep learning with our free webinars and helpful articles on the blog. Thanks to everyone for your support with these seminars, watch this space for the next date. |
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Marketing Focus – Defining your USP |
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What makes you stand out from the rest? Why should a customer choose you above your competitors? This is not as easy to answer as you may imagine in a crowded marketplace, but it's a piece of cake once you have a well-considered USP!
A USP is a Unique Selling Point/Proposition and it's a phrase which defines what makes you different. Once you have this you can reframe your marketing and engage better with clients and potential clients. What's more, once you stop being a "me too" brand and have a niche you don't get pulled into a price war, as you can stay true to what you're offering.
Take your time to develop your USP, brainstorming strengths and weaknesses, asking colleagues and customers and distilling it down to its very essence. Once you've got a strong USP you're in a great position.
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| Client Case Study - Specsavers Opticas Campaigns |
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Huge congratulations to the team at Specsavers Opticas across the eight stores in Spain for their hard work and determination. In just under three months they collected 4,674 pairs of unwanted glasses to be donated to the Lions Clubs International and give the gift of sight to people in India and Africa with no access to optical care. A brilliant example of how a company can really make a difference!
They are now launching a really fun competition called the Spectacle Wearer of the Year Competition where you can submit a selfie with you looking great in your glasses and be in with a chance of winning 500€! Share your fab look with the world and enter from 1st June to 5th July via Facebook and online at en.specsavers.es/loveglasses |
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Copyright 2015. © Shaw Marketing Services SL.
All Rights Reserved.
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