There are many ways to tell people about your business, here’s a breakdown of the marketing options available to you
Offline marketing Costa del Sol
- Leaflets to give out on the street, leave in shops and cafes or mail to your local area
- Brochures to show potential customers your product range
- Direct Mail campaigns e.g. letters and leaflets sent out to local businesses to inform them of your service
- Billboards by the side of the road to raise awareness of your brand or offer
- Advertising in the local press and radio
- Sales promotions – sampling a new product in a shopping centre or sending out coupons for a new product or service to encourage people to try it
- Branding your cars, vans, pens, uniforms - anything to get your name and contact details out there
|
Public Relations Costa del Sol
- Events to raise awareness of your product, service or location
- Press releases about your company to be sent to the local press
- Newsletters to existing customers to build a better long term relationship and encourage repeat business
- Networking to meet new contacts and get business by word of mouth
Case Study 1 - Trackdays Spain
Internet Marketing Costa del Sol
- E-mails to your database to promote your services
- Creating a website so people can learn about your business and get in touch
- Search Engine Marketing – making your website rank better in search engines like Google so people can find your business when they search. This includes Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC)
- Improving calls to action – making sure that your web visitors log their details on your website
Every business, no matter how small, should be using a combination of these marketing techniques to reach potential customers and generate business. Marketing doesn’t need to cost a fortune, by matching the right techniques to your product or service and your budget you can market yourself cost-effectively and achieve a good return on investment.
If you want to discuss how marketing could help you to reach out to new customers and generate revenue for your company please send me an email at georgina@shawmarketingservices.com or give me a call on 685 719 136
|
