Wow, what a busy start of the year we’re having, welcoming lots of lovely new clients into the Shaw Marketing Services family and supporting our long-standing clients’ to get amazing coverage in the press. Read on for upcoming events, news from Specsavers and the Kempinski and our latest Marketing Focus piece.

Manilva Business Networking We’re pleased to announce that we’re holding another bilingual networking event for businesses on the Western Costa del Sol this month. It is being held in Sabinillas on Wednesday 21st of February and will be a great opportunity to make new contacts, promote your business and generate some new ideas and inspiration. When – Wednesday 21st February 2018 Time – 18.30-20.30 Where – Villa Matilde Sabinillas (Google Map Link) Cost – 5€ per person to include networking and refreshments Please RSVP to confirm your attendance on manilva@shawmarketingservices.com or call 952 903 154. Find out more

Marketing Focus - B2B Marketing B2B stands for Business-to-Business Marketing and is a way for companies to connect with other companies and focus on selling to them, rather than going to consumers. B2B focuses on fewer customers, but normally the value of that order will be higher and the relationship with those business customers can be enduring and very lucrative. When you’re marketing B2B you need to think about ROI and why your product or service is good for their business. They are making these purchasing decisions with their head, not their heart, so you need a rational, problem-solving approach. You need to understand that the customer journey from first contact to a sale will be longer and more involved, because there are usually a lot of people involved and the proper channels need to be followed, but you will need only a few big B2B sales to have a profitable business. Learn about the key B2B Marketing Tools

Specsavers Opticas raise over 6,000€ for ONCE Since July, we’ve been helping Specsavers Opticas to raise money for the deaf-blind charity FOAPS. Thanks to the wonderful support of the media and Specsavers’ customers, they have reached their goal of funding over 400 hours of interpreting to help these vulnerable people communicate and lead a full life. We were so pleased to be able to set up the collaboration between ONCE and Specsavers, hold a press event to launch the event, and a campaign to promote it over six months. This month we have been promoting the fundraising announcement and as a result Specsavers has benefited from over 30,000€ worth of coverage, including inclusion in national Spanish TV, radio and newspapers. This is a great example of how helping others can make excellent business sense. Find out more about the campaign

Kempinski gets ready to reveal its new look… Following a total redesign of the grand lobby, the new look Kempinski Hotel Bahia will be opening very soon. The stunning new lobby will be home to the Black Rose Bar, the perfect place to taste a cocktail and socialise with friends or hold a business meeting. The hotel will be open from the 16th of February, with The Black Rose Bar welcoming guests from the 22nd. There will be lots of great events and activities planned at the Kempinski throughout the next few months so watch this space! Find out more

March Dates for the Diary It’s coming up to International Women’s Day again and with it Costa Women’s excellent annual event on Thursday 8th of March. #MakeItHappen is a must for all women in business on the Costa del Sol. Sadly Georgina can’t make it this year due to work commitments, but the programme looks great, with Fiona Catchpowle once again acting as MC and lots of excellent speakers and networking opportunities. The night before, Ali Meehan and the team are also hosting a networking evening at Our Space in Marbella from 6-8pm led by the lovely Jackie Groundsell. This is a free event where you’ll network and make some excellent new business contacts. Find out more and buy tickets

Get in touch! Shaw Marketing Services is a full service Marketing and PR agency which offers intelligent marketing solutions to help you achieve your business objectives. Our professional, experienced, multi-disciplinary team can work together with you to build impactful campaigns to suit most budgets. We can support you with branding, design, online marketing, events, PR and more to make your company visible and attract clients. Contact us today

Design Our talented graphic designer can create fab design materials such as ads, flyers and billboards for a corporate image you can be proud of Marketing We are a full service marketing agency and can support you with intelligent, cost-effective marketing solutions both online and offline Training We are specialists in marketing, public speaking and business training and can come and train your whole team to be more effective

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