Marketing Focus – Sales Promotion

Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and to increase sales.

Today’s economic climate has seen consumers curb on their spending and has resulted in them looking for special offers and cut prices. This is a perfect time to introduce some sales promotions and gain some new customers while encouraging existing ones to re-purchase, boosting sales and profit.

The key elements of a sales promotion are:

• Encouraging trial
• Encouraging repeat purchase
• Encouraging brand switching

When setting a sales promotion it is important to be realistic with the offer ensuring that you as a business do not end up out of pocket, the purpose is to encourage sales and boost profits.

Check our full blog article and follow the simple rules to create a successful sales promotion.

In April, Shaw Marketing Services was tasked with supporting the press for the Marbella Club Spring Games, a fantastic event where 28 handpicked participants compete in six sports in one day. They left the Marbella Club Hotel at 7.30 am and competed in a go-karting tournament, golf, polo, waterskiing, clay pidgeon shooting and padel, returning to the Marbella Club Hotel for a Champagne Reception at the Champagne Room and a delicious meal.

We were responsible for creating the press schedule which consisted of a tapas tour around Marbella Old Town with Count Rudi, a mini Spring Games experience the day before, evening activities throughout and following the participants to really get a flavour of both Marbella, the Marbella Club and of course the Spring Games. We created the press packs, organised other activities depending on their media's interest and hosted them during their stay. After they left we created a press release, circulated images and responded to queries from the media for their story which has resulted in 165,484€ worth of press coverage to date with more in the pipeline.

You can see photos in May's Essential Magazine and read the experiences of one of the journalists who took part in the games by clicking here.

If you would like to see what we could do for your business please contact us for a free consultation.

Festival International de Arte Marbella

Festival International de Arte Marbella starts on Thursday 21st June from 19.00, running until 22.00 on Sunday 24th.

Bringing together many different nationalities from within Marbella and from around the globe to participate in this spectacular event which features over 100 artists exhibiting their work.

There will also be children's workshops and live entertainment for the whole family to enjoy.

For more information about the Festival de Arte Marbella, please visit their website

Transition Towns Film Screening Series

Arboretum Marbella have organised a series of monthly film screenings about the global movement Transition Towns, a campaign to create more sustainable communities.

The first screening, "The Power of Community, How Cuba Survived Peak Oil", took place on the 8th June and detailed the challenges which the Cuban people faced when the collapse of the Soviet Union and US sanctions left them with limited fuel, wide spread power cuts and food shortages.

The next free screening, entitled "The Crude Awakening", takes place on 13th July at 19.00 at FNAC, La Cañada, Marbella and looks at the problems caused by diminishing fossil fuels, outlining how they can be overcome.

Find more information about Arboretum Marbella here