Shaw Marketing Services
Marketing Focus – Twitter
Marketing Focus – Twitter

Many of our clients are sceptical about using Twitter for business, but from a promotion and outreach point of view we think it’s an excellent tool and one we regularly use to share news about our clients, events and company news. We also use it to keep up to date with industry news and reach out to press and respond to their demands, so it should not be overlooked.

The key reasons that people initially follow a business are as follows:

1. They already love the brand - this means a strong brand = more leverage on social media

2. They like to learn - this means it’s important to have lots of useful, interesting and engaging content and not be tempted to just share company news or commercial messages

3. They want to enter a promotion or get a special offer - this offers an excellent opportunity to engage with people and keep them loyal to you by offering special promotions just for your followers

Twitter and other forms of social media needs an audience to broadcast to, therefore building up a good base of followers is crucial to making an impact. So how can you get those followers? Here are just a few ways:

1. Follow others – Twitter users tend to follow-back, so search for relevant companies and interest areas and start following

2. Engage in conversations – Monitor conversations, search terms and # where you could contribute and get involved posting interesting answers and information

3. Promote the fact you’re on Twitter everywhere – use your @ handle online and offline to encourage people to come and find you

4. Tweet shareable interesting content which include links and images as Tweets with links have a 86% higher retweet stats and those with images have a 200% increase in engagement rate than those without!

5. Use promoted accounts and Tweets via Twitter and pay to boost your account and gain more followers

You can read the full article by clicking here.

Grand Opening of The Mairena Lodge
Grand Opening of The Mairena Lodge

SOCIETY Marbella has kindly invited friends of Shaw Marketing Services to attend the Grand Opening of The Mairena Lodge on Thursday 5th June. This fine dining Italian restaurant & cocktail bar will open its doors from 7 till 10pm for an elegant evening of live entertainment, complimentary canapés and champagne.

The Mairena Lodge is a new restaurant on the scene, offering fine dining Italian cuisine with unbeatable views of the Coast. The opening party will be an ideal way to try out the restaurant’s signature dishes and soak up the sophisticated ambience of this exciting new venue. Miss it and you'll miss out!

The Mairena Lodge. Calle Madrid, 29612 Ojén. (Located in La Mairena, just 6km up from the coast road at Elviria)

You can find out more about the restaurant on Facebook

Marbella Classic Grand Prix

The organizers of the Marbella Classic GP are holding a car show and demonstration day in Puerto Banus on 8th June from 16.00-20.00 for classic cars, modern classics and sports cars. This free event will introduce the concept of a regularity rally and bring together these beautiful cars next to Plaza Antonio Banderas in preparation for the Classic GP in November.

Marbella Classic Grand Prix

Drivers will be presented with a very simple roadbook for a short route which will be timed according to the principles of the regularity rally and there will be a chance to try a special stage requiring split second accuracy to demonstrate the different phases of the rally.

Spectators are also welcome, for more information visit their website

Butler Magazine

We are delighted to be able to invite you to attend the launch of Butler Magazine and a fantastic food & wine experience as part of the Marbella Luxury Weekend. It will take place inside the VIP area in Puerto Banus on Friday 6 June between 19.00 and 22.30.

As part of the event 40 of the most prestigious Spanish wineries will be represented, offering tastings of over 120 wines, champagnes, cavas and gourmet products.

You can also find out about Butler, the new bible for food and wine lovers on the Costa del Sol. Click on this link and fill in your details to get your free ticket, see you there!