Marketing Focus – Twitter
Many of our clients are sceptical about using Twitter for business, but from a promotion and outreach point of view we think it’s an excellent tool and one we regularly use to share news about our clients, events and company news. We also use it to keep up to date with industry news and reach out to press and respond to their demands, so it should not be overlooked.
The key reasons that people initially follow a business are as follows:
1. They already love the brand - this means a strong brand = more leverage on social media
2. They like to learn - this means it’s important to have lots of useful, interesting and engaging content and not be tempted to just share company news or commercial messages
3. They want to enter a promotion or get a special offer - this offers an excellent opportunity to engage with people and keep them loyal to you by offering special promotions just for your followers
Twitter and other forms of social media needs an audience to broadcast to, therefore building up a good base of followers is crucial to making an impact. So how can you get those followers? Here are just a few ways:
1. Follow others – Twitter users tend to follow-back, so search for relevant companies and interest areas and start following
2. Engage in conversations – Monitor conversations, search terms and # where you could contribute and get involved posting interesting answers and information
3. Promote the fact you’re on Twitter everywhere – use your @ handle online and offline to encourage people to come and find you
4. Tweet shareable interesting content which include links and images as Tweets with links have a 86% higher retweet stats and those with images have a 200% increase in engagement rate than those without!
5. Use promoted accounts and Tweets via Twitter and pay to boost your account and gain more followers
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