Shaw Marketing Services sign Specsavers as a new PR client
We are delighted to announce that we are now working with the World's largest privately owned opticians - Specsavers.
Shaw Marketing Services is working with Specsavers Opticas to promote the brand to Spanish consumers via public relations and increase the number of Spanish visiting their stores on the Costa del Sol and the Costa Blanca. They have four stores in Fuengirola, Calpe, Jávea and Torrevieja and want to expand their customer base from predominantly expats to a mix of nationalities.
Specsavers has started a marketing and PR campaign aimed at the Spanish market to promote their brand, draw attention to their existing stores and highlight their amazing offers such as a complete pair of glasses from 25€ and two for one glasses from 75€
We are working alongside Advent Communications to take care of the public relations side of the campaign, whilst they produce the advertisements and printed materials. Our first press release introducing Specsavers' Price Revolution was sent out early in August and we are producing some great articles and news stories to accompany it.
This is great news for Shaw Marketing Services and continues the expansion of the Spanish side of our company. We are now able to produce press releases, articles and marketing materials in English and Spanish and liaise with the Spanish and expatriate press on the Costa del Sol and Costa Blanca, as well as in the UK.
If you'd like to find out how Shaw Marketing Services could help your business, please email us today