Marketing Trends - Email Marketing
Email Marketing is a fantastic tool for marketing your company as it is quick, simple, cost-effective and gives you a great way to get in touch with your mailing list and try to encourage them to take action.
Here are a few tips on how to make email marketing work for you:
Build yourself a good database
Network like mad, run online and offline competitions to gather data and log all your contacts in day to day business into a spreadsheet with names, emails and telephone as a minimum.
Create a well-designed email template
Make sure your emails correctly reflect your company personality and brand and look professional. Do what you can to check that the email formats correctly in popular email clients and doesn't fall foul of SPAM filters.
Use a good emarketing service provider
Don't try to send out your emails via Outlook or Yahoo, it will slow down your computers and you can't send to large numbers of people in this way. We use Constant Contact which works well, manages your data, produces reports on the success of the campaign and complies with spam regulations. Click here to try a FREE 60 Day Trial with Constant Contact.
Be interesting and helpful
Don't just sell in your emails, add value and improve your relationship with your list by offering free and relevant information, special offers and news which will make your clients happy to receive your emails.
Create good calls to action
Decide what you want to achieve with your mailing and make sure that readers are encouraged to visit your website, try a new product, take part in a trial or something which engages them with your company.
Make your email marketing a monthly task to make sure your list doesn't forget about you!
I've produced two interesting articles with more information about Email marketing on my blog, click here to take a look.