New Year, New Start?
It's 2011 and no matter what your experience of business in the last few years, you have a chance to make this year even better. I am a great believer in the power of positivity as it drives you forward and makes you take action to solve problems rather than simply slip into a state of passive despair.
A New Year is a good time to look at your business, your accounts, your customers, what you are doing well and what could be better. You can then set goals and create plans to achieve them.
If you'd like to do this, I'd advise you to do a frank assessment of your business looking at your Strengths, Weaknesses, Opportunities and Threats and defining what it is that makes your business different from your competition. It can be difficult to be clear about this when you are the business owner, so why not sit down with someone you trust and go through it together, their opinions may surprise you.
Then make a list of your company's target market, being as specific and qualified as possible in terms of age, location, profession, income bracket etc. Once you have done this, set clear and defined goals that you want to achieve with deadlines to work towards through the year.
Whatever the action required, be it cutting costs and downsizing, marketing your business more effectively, entering a new market or even wrapping up a business which is not working, having goals and a plan is an excellent way to put you on the path to success.
We offer a service to produce detailed marketing plans for companies who are lacking direction. Please email us to find out more.