Branding Strategy

Branding your business is an important step, even if you're a small company. By branding your company correctly you can define your company's personality, encourage customer loyalty and add value to your business or product, so it is worth investing in at the outset.

By using an experienced marketing company you will create a professional brand which correctly represents what your company stands for, so that you can market your business with confidence. A strong brand will stand you in good stead for the future.

Shaw Marketing Services can help your company with all aspects of branding including:

  • Defining your company personality and what your brand identity should be
  • Designing a logo and providing guidelines for using the logo correctly
  • Defining a colour scheme and a company look and feel
  • Producing a range of materials which consistently and effectively applies the brand including business cards, website, brochures, flyers and advertising
  • Suggesting and implementing promotional ideas and marketing actions which can reinforce your brand identity and ensure that your target market knows about your products or services

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