Social Media Management

Social Media Management

Social Media platforms are excellent marketing tools for all businesses and we’ve been supporting companies on the Costa del Sol and in the UK to manage and improve their social media channels since 2011. Over the last five years, the demand for our social media management services has exponentially increased and we’ve managed social media channels for medical clinics, real estate agents, restaurants, dentists, leisure experiences, kitchen fitters, fashion brands and much more.

These platforms are a great way to allow your customers to get to know your business, your team, your products/services, values and what you’re up to, through a stream of regularly updated content. This content should be professional, well-written and engaging, answering frequently asked questions and sharing successes, stories and company news.

Why should your business be on social media?

A huge percentage of the world’s population now uses social media – 58.4% as of January 2022. These platforms offer a great way for businesses to interact with customers and potential customers in real time. They allow you to reveal more about your business, drill down to who you are, what you do and build loyalty among your customer base.

The number of social media users is growing fast, and increased by more than 10% over 2021, so this is a marketing trend that will continue to grow and be more and more important as younger consumers come into the market.

Social media platforms include Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest and SnapChat. This is a very dynamic space, with new players entering the market and modifications being made to suit the way we interact with the internet. Recently there have been massive increases in the popularity of Instagram, YouTube and TikTok and more video content and reels being seen for businesses and personal use.