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Marketing Strategy


Strategy & Planning

By taking the time to plan and develop a marketing strategy, you can save money and work smarter to achieve your objectives.

Many people just advertise because they feel they should, or attend an exhibition because someone told them to and then feel disappointed with the results. This is usually because they don’t really know why they are doing it, they are rushed and the elements don’t work together to produce the desired results.

Through intelligent marketing planning and strategy Shaw Marketing Services can help you to answer these important questions:

What do you want to achieve?
What are your Strengths, Weaknesses, Opportunities and Threats?
Who is your target market?
What marketing strategy can help you to effectively communicate with these people to meet your objectives?

Once these items are clear, we can give you a plan of action of what to do when to make this happen! This is an excellent way to structure your campaign and generate the most impact and return from your investment. We’d advise that all new businesses invest in a marketing plan before they start, to lay the foundations for excellent marketing communications.

To get your Costa del Sol marketing plan please contact us now!

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