Blogs are a quick and easy way for businesses to inform the world about company news, industry news and events going on in the local area. They are picked up very quickly by Google, so are an excellent way to boost your rankings in the search engines. If they are well-written and informative they can also be a great way of driving more traffic to your main company website.
To get the most out of your company blog you need to be blogging regularly (once or twice a week as a minimum), including interesting and useful information on your local town or business area and sharing stories in a friendly and honest way. A blog is a great way to interact with your readers, get company feedback from polls and generally grow your brand identity online. If you have the commitment to doing it regularly it is a great addition to your marketing mix.
Shaw Marketing Services offers a Blog writing service for busy companies who don’t have time to commit to blogging regularly. We can also setup and brand a blog with your corporate identity and help you to promote the blog so you achieve more readers. As always, we will help you to integrate this element into your general online and offline marketing for optimum results.