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Positioning in Action – Costa Women

As we’re looking at positioning this month, ahead of the International Women’s Day Conference organized by Costa Women and the 1230 Women’s Company, we thought it was only fitting to use Costa Women as our case study for great positioning in action. Created by Ali Meehan in 2010,...

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Experiencias reales del crowdfunding

Experiencias reales del Crowdfunding

La posibilidad de financiar tu proyecto mediante las plataformas de crowdfunding te ofrece la oportunidad de conocer en profundidad si realmente tus clientes potenciales demandarían tu producto. Para recibir datos que reflejen la realidad, resultaría necesario la preparación de una buena campaña de promoción . Pero,...

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New business training events for 2020

A new series of free business training and networking events entitled “We Cowork Talks” is starting for 2020, with a presentation on branding by marketing expert Georgina Shaw. These events were very popular when they launched last year, and the coworking centre is looking forward to supporting more businesses...

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How to use positioning for your business

In a previous article I explained the basics of positioning and now I'm going to give you some tips for how to actually use it for your business as part of your marketing strategy. Remember that we will be covering this topic in the forthcoming Make...

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Comunícate con tu público objetivo y hazlo bien

Si quieres llegar a tus clientes potenciales, comunícate con tu público objetivo y hazlo bien. Si no lo haces, estás perdiendo tiempo y dinero. Quizás estés pensando que tu presupuesto no sea suficiente o que no cuentas con el dinero que tú quisieras para realizar una...

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Sharing stories for World Cancer Day

Almost everyone has been affected by cancer in one way or another. Today is World Cancer Day, the day to take action, raise money for cancer research and raise awareness of the disease. One of the store directors of Specsavers Ópticas in Fuengirola has bravely decided...

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Marketing Focus – Positioning

For any of you looking to improve your understanding of marketing, we can recommend a great book called Positioning: The Battle for your Mind by Al Ries and Jack Trout. This book has been heralded as the Most Influential Advertising Book Ever Written and when...

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¿Qué podemos decir sobre el concepto emprender?

Si tienes en mente la idea de ser tu propio jefe, no depender económicamente de un empleo por cuenta ajena y hacer lo que te gusta, entonces querrás emprender.    Gracias a las tecnologías, los avances en cuanto al desarrollo económico así como las ayudas y...

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costa del sol networking group

Networking Tips for success

As dedicated networkers and organisers of networking meetings in Manilva and Estepona who has built their business from networking, we wanted to share some tips with you about how to network effectively. We know it can be intimidating when you first start, but trust me,...

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