A USP is a “Unique Selling Proposition” or “Unique Selling Point” which is a simple statement that defines what makes you different from your competition and helps you stand out from the crowd. This is vital for businesses who want to make a real impact. If...
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The B2B marketing world is currently obsessed with efficiency and trying to play it safe. This approach isn’t working, as everyone is using the same dry strategies and it’s making them invisible. I’ve seen this happen to so many small and medium-sized companies in Marbella...
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Shout out to any property, travel or lifestyle journalists attending A Place in the Sun London next month. The legal experts from My Lawyer in Spain will speaking at the event and are on hand at Booth F30 to answer questions about buying property and...
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One of my favourite cuisines has to be Japanese and I love to try new takes on it, so we were delighted to discover the Japanese fusion restaurant Tomodachi in Nueva Andalucia. It’s been going for five years, but totally wasn’t on our radar before,...
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In the flashy world of TikTok trends and viral videos, "Direct Marketing" can feel like a dusty term from the 1990s. Yet, if you ask any high-revenue business where their actual profit comes from, the answer is rarely social media engagement—it is their database. Direct marketing...
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Author and Spanish property expert Sean Woolley and leading real estate market analyst Alfredo Bloy-Dawson have published a candid, data-backed analysis of the Costa del Sol Property Market. Their new book Home Truths offers a chronological journey of this unique property market and a series...
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When you hear "Influencer Marketing," you might picture a reality TV star posing with a detox tea or a supermodel on a yacht in Dubai. For 99% of businesses, that world is irrelevant, expensive, and increasingly ineffective. Welcome to the era of the Nano-Influencer and UGC (User Generated Content)....
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Why do customers buy? That’s the million-dollar question that companies are looking to answer, but most customers don’t really know themselves!! If you ask them, they will give you a logical reason: "It was a good price," or "It had the features I needed." But as...
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Recently, Georgina from Shaw Marketing Services shared her expert advice on marketing within the health and wellness sector at Selina Mackenzie’s Wellness Circle Group. The industry is currently in a "golden age"—people are hungrier than ever for information, solutions, and wellness support. To help you...
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To successfully market our products and services, we need to have a very clear picture of our target market. We need to understand as much as we can about that target market so we know them inside and out. If we know their likes and...
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