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NEWS, MARKETING TIPS, WHAT´S ON IN MARBELLA AND MORE!

Marketing Focus – How to deal with the media

Interacting with the media is a great way to generate free publicity for your business through public relations. Creating positive relationships with the media really helps, but it can be difficult to know how to handle them and getting it wrong can lead to trouble....

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Marketing Focus - B2B Marketing

Marketing Focus – B2B Marketing

B2B stands for Business-to-Business Marketing and is a way for companies to connect with other companies and focus on selling to them, rather than going to consumers. You can be selling to a company for them to sell on to consumers, such as pitching your...

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Marketing Focus – Defining your USP

Our article and video on marketing planning to overcome difficult times were very popular, and it's great to see so many of you taking a proactive approach and planning your way out of trouble. We've received questions about how to define your USP, and this...

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Marketing Focus – Public Relations

As the leading PR agency on the Costa del Sol, we want to introduce you to the great marketing tool which is Public Relations, explain why it works and what it could do for your company. What is Public Relations?   Public Relations is defined as “The planned...

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10 tips to write copy that sells

10 tips to write copy that sells

Today we’re offering advice on copywriting, a key skill you need to market your business well, on and offline. Good copy generates interest, encourages people to get in touch and ultimately helps you sell. However, there’s a lot of bad copy out there, so it’s...

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