The Internet has revolutionized the way we live and work and in our opinion, you always need an online element to your marketing effort. At the very least, all modern businesses should have a website to support other marketing activities such as advertising or direct marketing.
Most modern consumers’ first reaction to marketing they are interested in is to visit the company’s website and check them out.
If you don't have a website, it doesn't look professional, or if it doesn't have good data capture, you have wasted your investment driving traffic to the site!
Of course the scope of online marketing goes a lot further than simply having a website. Depending on the type of business you have and your objectives you can: