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Costa del Sol PR

What is Public Relations and why does it matter?

What is Public Relations and why does it matter?

Public Relations professionals are highly skilled and prepared to handle your company’s reputation and improve it through any means we can. Many people don’t really understand this term, with people thinking of promotional girls for night clubs, or someone like Max Clifford controlling the press....

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Consumer Behaviour – The Basics

Consumer behaviour is a very complex subject with many elements so we are just going go start off with the basics. We believe understanding your consumer’s behaviour along with your marketing options can save you time and money in the long run and make your business more successful.

A consumer is simply an individual who purchases goods & services available on the market for his/her end use (not for resale). Understanding consumer behaviour is essential to the development of marketing strategies, especially for the consideration of pricing, positioning, segmentation, product design and promotion.

Free Marketing Guide

Shaw Marketing Services are launching a new Facebook campaign, where we are going to be giving away a free marketing guide to our Facebook fans. Each month we will be giving away an exciting guide not to be missed, full of useful tips and advice helping...

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Shaw Marketing Services becomes a S.L.

We're delighted to announce that after a few months of hard work by our accountant we are now formally recognised as an S.L. company (the Spanish equivalent of a Limited Company). We believe this is a very positive step forward in the growth of the...

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