Author: Andy

Specsavers Opticas wins Marbella Business Award

On 7^th November, Specsavers Opticas was awarded with the prize for International Relevance in the 2^nd Edition of the Marbella Business Awards and presented with the award by Mayor Ángeles Muñoz. They were one of seven businesses recognised for their outstanding contribution to the Marbella business community and this award was a fantastic way for the global optical group to celebrate their second anniversary in Marbella.

Specsavers Opticas was selected as a highly recognized brand for the international resident community and tourists, drawing people to Marbella’s shopping area and boosting surrounding business. They were praised for creating employment in the local community and bringing extremely high standards and best practices from the UK, whilst displaying the utmost respect for the local community and providing the same fantastic service for international and Spanish customers.

Motivation and Inspiration Conference – Be Inspired!

"Inspired" is a presentation on motivation, to show the audience what they can learn from great artists, athletes and world leaders when it comes to dealing with stressful situations, disease and the difficult times that our society currently lives. This is a very dynamic and striking...

Christmas Charity Event in Marbella

You know that the Christmas party season is on its way when you receive a "Save the Date" from Princess Marie-Louise for her traditional Saint Nicolas Gala in aid of Concordia. This is a real highlight for many of the high society in Marbella, because as...

Marketing Planning Webinar

Following our highly popular training session on 4th November, we have put together an informative webinar version of the presentation all about Marketing Planning.

This webinar covers the importance of having a marketing plan and goes through the fields of our marketing plan template, explaining what the different sections mean and how to fill them in. Everyone who purchases the webinar will also receive the marketing plan template so that they can work with the guidance of the presentation and fill in their very own practical, useful plan which will guide their marketing activities.

Introduction to Marketing Webinar

Here is a great free resource giving an introduction to the different forms of marketing and techniques and tips for making them work for you. It is suitable for marketing beginners looking to start to promote an existing business, or those wanting to enter into...

Link

http://themeforest.net/user/UX-Qode...

Marketing Focus – Twitter Part 2

The last time I looked at the topic of Twitter was back in 2010 when I gave an overview of how to use Twitter as a marketing method for your business. Four years on, I wanted to take another look at Twitter and how things have progressed over this time, looking at the possibilities of Twitter ads and promoted accounts which allow you to generate more followers or get more exposure for a particular tweet.

Twitter themselves offer some great help and advice I suggest you start with the Twitter Help Centre which is a mine of information – https://support.twitter.com/ Then they have their own Twitter accounts such as this one https://twitter.com/TwitterUKI_SME which offers advice for small companies in the UK and runs webinars and creates glossaries which we can apply to business here in Spain. There’s also the general one out of the US which includes all the updates as well as top tips https://twitter.com/twitter

I recently did a webinar with the Twitter team in the UK to refresh my knowledge of this great marketing tool (things change so quickly so you need to keep up to speed) and they shared some really interesting facts related to doing business on Twitter – very different to sharing what you had for dinner!

Hotel Hacienda La Herriza in Gaucin celebrates its 10th Anniversary with a special garden party

On Saturday 24^th May, the family run country house hotel Hacienda La Herriza is holding a special garden party to celebrate its 10^th anniversary. This very special event will be held in the hotel’s beautiful grounds and include a cocktail reception, barbeque buffet and spit-roast with drink, live music, activities for the kids and then three hours of open bar with a DJ, for a special reduced price of 47€ per person.

During the event there will also be a traditional sherry server with sweet and dry sherries to sample, a specialist ham cutter finely slicing delicious Spanish jamon to enjoy and some medieval Spanish musicians moving through the grounds.

They share this special anniversary with local bodega Cezar Viñedos and during the garden party they are coming together to offer a wine tasting of five delicious organic wines with the owner Rickard Enkvist. Cezar Viñedos’ wines have just been recognized with one gold medal and two silver medals at the prestigious Monovino awards and will be sharing some of their best wines and lots of information as part of this tasting.

As part of their anniversary celebrations La Herriza is offering attendees of the party a special rate of 40€ per person to stay the night in one of their cosy Junior Suites with breakfast included, so guests can relax, enjoy themselves and make a weekend of it.

Director of the Hotel David Rodriguez commented “Our family is so proud to have made it through the financial downturn to reach our 10^th anniversary and we want to celebrate it with this splendid event. We hope people will travel from the coast and the surrounding towns to discover the beautiful picturesque wooded countryside around the Alcornocales Natural Park and celebrate with us in style.”

To request your tickets to this event please email celebraciones@laherriza.com or call 699 264 929. To find out more about the hotel visit www.laherriza.com

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ADANA Dog Show – Sunday 4th May 2014

The ADANA Dog Show will be held at the Palacio de Congresos; Avenida Litoral in Estepona on Sunday, 4 May 2014. Doors open at 11:00am for registration and the judging begins at 12:00 sharp. Entry to the show is €2 and children are free when accompanied by...

Marketing Focus – Creating Exceptional Web Content

As I mentioned in my last marketing focus post, more and more emphasis is being put on content marketing and creating really interesting information which people can find and enjoy through search. But it can be difficult to write engaging information, especially in a field which might not be the most exciting to the outside world, so is content marketing really for everyone?

In my opinion, everything is interesting to someone, and if you’re a specialist you should be showing that off online, so fellow enthusiasts can find you and engage in your knowledge. However, be careful of being too niche or specialist, try and run your content by an outsider who might buy your product, but not understand what’s behind it.

My first PR job was for the engineering giant ABB and they had the most amazingly knowledgeable people working for them, but trying to get them to speak in a way that the world could understand was hard. My job was to try and take the knowledge and convert it into a benefit driven, global language which could be understood by the buyers of their equipment, even if they were not engineers. Translating and repackaging their information into a more easily digestible form created some really interesting stories and if that can work for flowmeters it can work for anything! So try and step outside your specialist bubble and think what your consumers want to understand or know and go ahead and share your knowledge.

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