The ADANA Dog Show will be held at the Palacio de Congresos; Avenida Litoral in Estepona on Sunday, 4 May 2014. Doors open at 11:00am for registration and the judging begins at 12:00 sharp. Entry to the show is €2 and children are free when accompanied by...
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As I mentioned in my last marketing focus post, more and more emphasis is being put on content marketing and creating really interesting information which people can find and enjoy through search. But it can be difficult to write engaging information, especially in a field which might not be the most exciting to the outside world, so is content marketing really for everyone?
In my opinion, everything is interesting to someone, and if you’re a specialist you should be showing that off online, so fellow enthusiasts can find you and engage in your knowledge. However, be careful of being too niche or specialist, try and run your content by an outsider who might buy your product, but not understand what’s behind it.
My first PR job was for the engineering giant ABB and they had the most amazingly knowledgeable people working for them, but trying to get them to speak in a way that the world could understand was hard. My job was to try and take the knowledge and convert it into a benefit driven, global language which could be understood by the buyers of their equipment, even if they were not engineers. Translating and repackaging their information into a more easily digestible form created some really interesting stories and if that can work for flowmeters it can work for anything! So try and step outside your specialist bubble and think what your consumers want to understand or know and go ahead and share your knowledge.
Salotto in Nueva Andalucia is holding a special New Year’s Eve gala dinner and party at their spacious venue with delicious Italian food, great wine, live music and a fantastic atmosphere. The gala dinner starts from 8pm, with a welcome drink and antipasto, then a selection...
Continue ReadingSotogrande International School Launch Express Bus from Marbella with Special Event
Removing the barriers to personalized education
Date – Wednesday 13th November
Time – 19.00-21.00
Location – Camuri Restaurante – Lounge, Milla de Oro Km.176, 29600 Marbella
RSVP – This is a guest list only event, please RSVP to wmoody@sis.gl
Press Attendance – Press are welcome to attend the event, but are required to RSVP to marketing@sis.gl to reserve their place
Sotogrande International School (SIS) is an International Baccalaureate school and learning community, offering high quality, personalised learning in English for children from 3-18 years old. Their philosophy is to use child-focused, holistic learning to inspire, challenge and empower students to become the best they can be.
The school is passionate about the benefits of this style of learning to give children the best possible start in life and want to open their doors to students from all over the Costa del Sol. To make this possible for families in Marbella they are launching an express bus service from a central pick up point which will get students to school in less than 35 minutes. For those further afield there is a new boarding house in a former 4* hotel where children can board during the week, enjoy sports, activities and time with their friends and spend the weekends at home.
To mark the launch of this express bus service and the opening of their new boarding house SIS are running a special networking and information event at Camuri in Marbella on 13th November. This will be a relaxed event with live music, drinks, canapés and the opportunity to network and get to know other parents. There will be a short but informative presentation about the International Baccalaureate and its benefits, the concept of personalised learning and how it is applied at SIS, what’s new at the school and the opportunity to ask questions and talk with the team.
Please note this is a guestlist only event, to register for a place RSVP to wmoody@sis.gl.
Local animal charity group Triple A are hosting a dog show in Marbella's Palacio de Congresos on Sunday 3rd November. Entrance is free but if you want to register your dog to compete there is an 8€ charge. It starts at 10:30am and will feature a...
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Costa Women is a social and business network community for women living in Spain, and recognised by the Telegraph’s Best of British competition as the Best of British Social Club internationally in 2012. In addition to helping Spain’s expat women with free advice and online networking, Costa Women are supporting a one day marketing workshop in Marbella. The workshop titled “Marketing Made Simple” will review the most successful marketing methods with the aim of empowering attendees to take control of their marketing.
The day will be presented by four professionals from successful local businesses; Georgina Shaw of Shaw Marketing Services, Ali Meehan of Sociomimetics, Pancho Campo of Chrand Management and Joy Fahey Motivational Coach and Entrepreneur. It will be held on 1st October at the American College of Marbella from 9.30-17.00 and will cover the following:
Held at the Parque Fuerte de Nagüeles in Marbella the 7th Bavarian Beer Party is going to take place on the 20th, 21st and 22nd of September 2013. Friday the fun starts at 5pm and runs till midnight there is free entrance, live music and FREE BEER...
Continue ReadingLa Vida Linda, one of the local glossy magazines for the Russian market, are promoting their upcoming Flower Ball at the Puente Romano Hotel on the 5th October . There are still opportunities for businesses to get involved with this as sponsors or advertisers in the promotional materials...
Continue ReadingTaking place on Sunday 8th September at 8.00 pm this Gala Dinner will feature a fabulous Michael Buble tribute and band, cocktail reception and a 3 course meal with wine. There will also be an amazing raffle and some terrific auction prizes , which include VIP X factor Tickets...
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A USP is a “Unique Selling Proposition” or “Unique Selling Point” which is a simple statement which defines what makes you different from your competition. You can have just one for the company, or several for different products and services, but defining what makes you special is a great way to direct your marketing efforts and have a clear way to differentiate yourself in a crowded market place.
The process of finding your USP may be more tricky than you imagine, but it can be a really good opportunity to re-examine what you’re doing. Why not brainstorm with your team and put together a SWOT analysis to identify your Strengths, Weaknesses, Opportunities and Threats? Your list of strengths can then be compared against your competition to reveal your USP. Maybe it will reveal that in actual fact you do not have something totally unique from your competition, if so, it’s time to implement something, otherwise you will always just be a follower.