Author: Andy

Marketing Focus – Twitter Part 2

The last time I looked at the topic of Twitter was back in 2010 when I gave an overview of how to use Twitter as a marketing method for your business. Four years on, I wanted to take another look at Twitter and how things have progressed over this time, looking at the possibilities of Twitter ads and promoted accounts which allow you to generate more followers or get more exposure for a particular tweet.

Twitter themselves offer some great help and advice I suggest you start with the Twitter Help Centre which is a mine of information – https://support.twitter.com/ Then they have their own Twitter accounts such as this one https://twitter.com/TwitterUKI_SME which offers advice for small companies in the UK and runs webinars and creates glossaries which we can apply to business here in Spain. There’s also the general one out of the US which includes all the updates as well as top tips https://twitter.com/twitter

I recently did a webinar with the Twitter team in the UK to refresh my knowledge of this great marketing tool (things change so quickly so you need to keep up to speed) and they shared some really interesting facts related to doing business on Twitter – very different to sharing what you had for dinner!

Hotel Hacienda La Herriza in Gaucin celebrates its 10th Anniversary with a special garden party

On Saturday 24^th May, the family run country house hotel Hacienda La Herriza is holding a special garden party to celebrate its 10^th anniversary. This very special event will be held in the hotel’s beautiful grounds and include a cocktail reception, barbeque buffet and spit-roast with drink, live music, activities for the kids and then three hours of open bar with a DJ, for a special reduced price of 47€ per person.

During the event there will also be a traditional sherry server with sweet and dry sherries to sample, a specialist ham cutter finely slicing delicious Spanish jamon to enjoy and some medieval Spanish musicians moving through the grounds.

They share this special anniversary with local bodega Cezar Viñedos and during the garden party they are coming together to offer a wine tasting of five delicious organic wines with the owner Rickard Enkvist. Cezar Viñedos’ wines have just been recognized with one gold medal and two silver medals at the prestigious Monovino awards and will be sharing some of their best wines and lots of information as part of this tasting.

As part of their anniversary celebrations La Herriza is offering attendees of the party a special rate of 40€ per person to stay the night in one of their cosy Junior Suites with breakfast included, so guests can relax, enjoy themselves and make a weekend of it.

Director of the Hotel David Rodriguez commented “Our family is so proud to have made it through the financial downturn to reach our 10^th anniversary and we want to celebrate it with this splendid event. We hope people will travel from the coast and the surrounding towns to discover the beautiful picturesque wooded countryside around the Alcornocales Natural Park and celebrate with us in style.”

To request your tickets to this event please email celebraciones@laherriza.com or call 699 264 929. To find out more about the hotel visit www.laherriza.com

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ADANA Dog Show – Sunday 4th May 2014

The ADANA Dog Show will be held at the Palacio de Congresos; Avenida Litoral in Estepona on Sunday, 4 May 2014. Doors open at 11:00am for registration and the judging begins at 12:00 sharp. Entry to the show is €2 and children are free when accompanied by...

Marketing Focus – Creating Exceptional Web Content

As I mentioned in my last marketing focus post, more and more emphasis is being put on content marketing and creating really interesting information which people can find and enjoy through search. But it can be difficult to write engaging information, especially in a field which might not be the most exciting to the outside world, so is content marketing really for everyone?

In my opinion, everything is interesting to someone, and if you’re a specialist you should be showing that off online, so fellow enthusiasts can find you and engage in your knowledge. However, be careful of being too niche or specialist, try and run your content by an outsider who might buy your product, but not understand what’s behind it.

My first PR job was for the engineering giant ABB and they had the most amazingly knowledgeable people working for them, but trying to get them to speak in a way that the world could understand was hard. My job was to try and take the knowledge and convert it into a benefit driven, global language which could be understood by the buyers of their equipment, even if they were not engineers. Translating and repackaging their information into a more easily digestible form created some really interesting stories and if that can work for flowmeters it can work for anything! So try and step outside your specialist bubble and think what your consumers want to understand or know and go ahead and share your knowledge.

New Year’s Eve Gala Dinner at Salotto Ristorante

Salotto in Nueva Andalucia is holding a special New Year’s Eve gala dinner and party at their spacious venue with delicious Italian food, great wine, live music and a fantastic atmosphere. The gala dinner starts from 8pm, with a welcome drink and antipasto, then a selection...

Bringing Sotogrande to Marbella!

Sotogrande International School Launch Express Bus from Marbella with Special Event

Removing the barriers to personalized education

Date – Wednesday 13th November
Time – 19.00-21.00
Location – Camuri Restaurante – Lounge, Milla de Oro Km.176, 29600 Marbella
RSVP – This is a guest list only event, please RSVP to wmoody@sis.gl
Press Attendance – Press are welcome to attend the event, but are required to RSVP to marketing@sis.gl to reserve their place

Sotogrande International School (SIS) is an International Baccalaureate school and learning community, offering high quality, personalised learning in English for children from 3-18 years old. Their philosophy is to use child-focused, holistic learning to inspire, challenge and empower students to become the best they can be.
The school is passionate about the benefits of this style of learning to give children the best possible start in life and want to open their doors to students from all over the Costa del Sol. To make this possible for families in Marbella they are launching an express bus service from a central pick up point which will get students to school in less than 35 minutes. For those further afield there is a new boarding house in a former 4* hotel where children can board during the week, enjoy sports, activities and time with their friends and spend the weekends at home.

To mark the launch of this express bus service and the opening of their new boarding house SIS are running a special networking and information event at Camuri in Marbella on 13th November. This will be a relaxed event with live music, drinks, canapés and the opportunity to network and get to know other parents. There will be a short but informative presentation about the International Baccalaureate and its benefits, the concept of personalised learning and how it is applied at SIS, what’s new at the school and the opportunity to ask questions and talk with the team.

Please note this is a guestlist only event, to register for a place RSVP to wmoody@sis.gl.

Triple A Dog Show Marbella 2013

Local animal charity group Triple A are hosting a dog show in Marbella's Palacio de Congresos on Sunday 3rd November. Entrance is free but if you want to register your dog to compete there is an 8€ charge. It starts at 10:30am and will feature a...

Marketing Made Simple – Marbella Business Workshop

Costa Women is a social and business network community for women living in Spain, and recognised by the Telegraph’s Best of British competition as the Best of British Social Club internationally in 2012. In addition to helping Spain’s expat women with free advice and online networking, Costa Women are supporting a one day marketing workshop in Marbella. The workshop titled “Marketing Made Simple” will review the most successful marketing methods with the aim of empowering attendees to take control of their marketing.

The day will be presented by four professionals from successful local businesses; Georgina Shaw of Shaw Marketing Services, Ali Meehan of Sociomimetics, Pancho Campo of Chrand Management and Joy Fahey Motivational Coach and Entrepreneur. It will be held on 1^st October at the American College of Marbella from 9.30-17.00 and will cover the following:

Oktoberfest Marbella 2013

Held at the Parque Fuerte de Nagüeles in Marbella the 7th Bavarian Beer Party is going to take place on the 20th, 21st and 22nd of September 2013. Friday the fun starts at 5pm and runs till midnight there is free entrance, live music and FREE BEER...

Russian market advertising opportunity

La Vida Linda, one of the local glossy magazines for the Russian market, are promoting their upcoming Flower Ball at the Puente Romano Hotel on the 5th October . There are still opportunities for businesses to get involved with this as sponsors or advertisers in the promotional materials...

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