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Costa del Sol Advertising

Marketing Focus – Advertising

Today we're shining the spotlight on advertising, the marketing method that first jumps to mind when you think of how to promote your business. We will take a look at the history, the definition of advertising and offer practical tips for how you can make...

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Costa del Sol Media watch – Mi Marbella

Marbella Town Hall's radio network RTV Marbella launched its first English language radio programme "Mi Marbella" back in June to share invaluable information on local laws, legalities, news and events for residents and tourists of all nationalities. There are weekly interviews with Jose Luis Hernández, the...

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Euroweekly Women in Business Supplement

Euroweekly News have just opened a new office in the Marbella Club Hotel and to celebrate the opening they are preparing a Women in Business Edition to come out the first week of October. This will be a supplement style extra edition with the centre pages, focused on Women...

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Great Costa del Sol Advertising Offers

At Shaw Marketing Services we work closely with the local media and we’re always looking out for special offers. Here are two offers we've been informed of for advertising your business this summer: DO YOU WANT A FREE AD IN THE AUGUST 2013 ISSUE OF COSTA LINK MAGAZINE?   If you...

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Marketing Focus – Effective promotion techniques

Everyone has heard of the saying “don’t go food shopping when you’re hungry”, this is simply because we are known to buy more when we’re peckish, and are more open to trying things we might not have before. Wouldn’t life be easy if all your customers were hungry for your product? Of course this is never the case and sometimes it can feel like the majority of your target customers are “full” by the time you get to them.

Research shows, we need to see an advertisement at least seven times before we really acknowledge or act upon it… This can end up being costly as you can imagine, so it’s important not to waste your resources in the wrong place, or at the wrong time. So how can you make sure you are hitting your target audience more often than not, and how can you make potential customers hungrier for your product?

Costa Directory do their bit to help Japan

It's great to see local businesses pulling together to help important causes. In this month's Costa Directory newsletter they are publicising the Red Cross Japan Tsunami Appeal and even better, they are donating 10 euro to the Red Cross for every advert that is sold in their...

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Advertising offer from Costa Link & Global Radio

Advertising prices have been coming down for the last few years and there are lots of great deals to be had, especially if you aren’t afraid to negotiate. I have been sent details from Costa Link Magazine, Marbella & Banus Directory and Global Radio to say that they have teamed up to offer a number of packages with excellent discounts. See below for details.