Black Friday takes place the day after Thanksgiving and is a time when businesses offer massive discounts and sales promotions and frenzied shopping is the norm. Most companies extend offers and promotions for much longer than just the day, to clear out inventory, boost sales,...
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We recently published a video online explaining the pros and cons of radio advertising and it has generated a lot of questions about how you choose the right advertising methods as part of a marketing campaign. Now of course this depends on your objectives, what...
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Today we're shining the spotlight on advertising, the marketing method that first jumps to mind when you think of how to promote your business. We will take a look at the history, the definition of advertising and offer practical tips for how you can make...
Continue ReadingMarbella Town Hall's radio network RTV Marbella launched its first English language radio programme "Mi Marbella" back in June to share invaluable information on local laws, legalities, news and events for residents and tourists of all nationalities. There are weekly interviews with Jose Luis Hernández, the...
Continue ReadingLuks Marbella is introducing the first and only Tourist Map of the Coast in RUSSIAN and businesses have the opportunity to advertise alongside it. It will be current for the next 18 months and an amazing opportunity for bars, restaurants, shops and businesses looking to...
Continue ReadingEuroweekly News have just opened a new office in the Marbella Club Hotel and to celebrate the opening they are preparing a Women in Business Edition to come out the first week of October. This will be a supplement style extra edition with the centre pages, focused on Women...
Continue ReadingAt Shaw Marketing Services we work closely with the local media and we’re always looking out for special offers. Here are two offers we've been informed of for advertising your business this summer: DO YOU WANT A FREE AD IN THE AUGUST 2013 ISSUE OF COSTA LINK MAGAZINE? If you...
Continue ReadingWe've been contacted by the lovely team at Coastline FM to let us know about their special offer for businesses in the Guadalhorce Valley who are the first to sign up for advertising in the area. To celebrate the launch of Coastline FM’s new inland transmitter,...
Continue ReadingIt's great to see local businesses pulling together to help important causes. In this month's Costa Directory newsletter they are publicising the Red Cross Japan Tsunami Appeal and even better, they are donating 10 euro to the Red Cross for every advert that is sold in their...
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Advertising prices have been coming down for the last few years and there are lots of great deals to be had, especially if you aren’t afraid to negotiate. I have been sent details from Costa Link Magazine, Marbella & Banus Directory and Global Radio to say that they have teamed up to offer a number of packages with excellent discounts. See below for details.