Costa del Sol Marketing

How to create a professional business and marketing plan to turn your idea into a reality?

Following on from our last post about harnessing the power of a great idea, we wanted to take you through some of the key steps to creating a business and marketing plan which will be a crucial tool to developing your idea in the right...

Sponsorship Opportunity for Charity Opera Concert

We have been asked to share news of a Charity Opera Concert including Songs from Popular Musicals which is being held in the park at Benahavis on Saturday 29th August. All proceeds of the concert will go jointly to Adana and Triple A, the two major animal rescue...

The highlights of the 30 Day Blogging Challenge

[caption id="attachment_3714" align="alignleft" width="150"] I completed the 30 Day Blogging Challenge, will you?[/caption] Today is Day 30 of Sarah Arrow's fantastic 30 Day Blogging Challenge, so the perfect time to look back on the experience and share my favourite posts! Firstly I must start by recommending the...

The really simple way to start an effective marketing campaign

There's no secret, it's a simple - the best way to start your marketing campaign is with a great plan! A really well considered marketing plan will be an invaluable document to guide your marketing activity and give you the best possible chance of success. This plan...

Practicing what you preach – Why is it that you don’t do for yourself what you do for others?

We often give great advice to friends, family, kids and clients, but how often do we actually practice what we preach? I see many beautiful and intelligent women, praise their friends, tell them to believe that they are gorgeous and have more self-confidence, but they don't...

Introduction to Marketing Infographic: The first step to Marketing Mastery

As Monday’s are always busy, I wanted to give you a snapshot of the 5 key marketing methods – Advertising, Sales Promotion, Public Relations, Direct Marketing and Personal Selling, with this simple infographic. This summarises the key points of these techniques and their applications, it also...

What’s working in your marketing & can you be proud of it?

Give yourself a marketing audit to review what you’ve been doing, the materials you have, what is working and what is not. Start by reviewing your marketing plan (if you don’t have one - do it) and see if anything needs adjusting. Have things changed, are...

Entrevista con Maybed Pérez Rivas, Asistente de Marketing

Hoy hablamos con Maybed Pérez Rivas, Asistente de Marketing de Shaw Marketing Services sobre su vida en España y su trabajo con la empresa. ¿De dónde eres? Nacida en Venezuela, pero con corazón español. He vivido aquí desde el 2001. ¿Qué has estudiado? Graduada en Publicidad y...

The importance of professional development for business

A successful business requires engaged, motivated employees throughout the company who know what they need to do in order to successfully fulfil their own role, as well as how they are involved in the bigger picture. Effective training is vital to increasing knowledge, motivating employees...

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