The really simple way to start an effective marketing campaign
There’s no secret, it’s a simple – the best way to start your marketing campaign is with a great plan!
A really well considered marketing plan will be an invaluable document to guide your marketing activity and give you the best possible chance of success.
This plan should include your objectives (what you want to achieve with your marketing), an evaluation of your company, product and service, a review of your competition and what you want to do. Then you need to plan out the actions you’re going to take to achieve your objectives, allocating a budget, clear time frame and naming who should be responsible for completing the actions.
Here’s a simple infographic about marketing planning process for you to enjoy and you can download our marketing planning webinar on our website to go into detail about this vital step in your marketing activity.
Don’t gamble with your marketing budget – plan!