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Marketing Ideas and Inspiration

Seven steps to social media success

Seven steps to social media success

Georgina was delighted to be invited to give a presentation for the Costa Women Business Group at The Food Room on the 24th of June. Many thanks to Ali Meehan and Lorriane Williamson for the invitation, where she gave the group her “seven steps to...

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Common Rookie Entrepreneur Mistakes – Marketing Strategy

Common Rookie Entrepreneur Mistakes

If you’re a new business or a budding entrepreneur starting out on your own for the first time you need to learn about the positioning of your brand and the perception that the general public will have to your brand and messaging. We'd recommend starting with...

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Marketing Focus – Consumer Behaviour

Consumer behaviour is a very complex subject with many elements so we are just going go start off with the basics. We believe understanding your consumer’s behaviour along with your marketing options can save you time and money in the long run and make your business...

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A Guide To Producing A Press Release

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

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Building A Brand

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

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