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Marketing Ideas and Inspiration

Copywriting for the Web

Marketing Focus – Writing well online

Writing is a difficult discipline which many businesses try and fail to do well. Just because you are writing emails every day does not mean that you can write press releases, articles, websites or advertising. Badly written text which doesn’t make sense or has spelling mistakes...

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10 tips for managing your time effectively

10 tips for managing your time effectively

If you run your own business you need to always make the best use of your time and be as efficient and organised as possible. There’s always a long list of things to do when you’re in charge, especially as a small business, but the...

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Ten Tips for Summer Business Survival

Ten Tips for Summer Business Survival

The start of the new normal has coincided with the start of the summer season, where many businesses see a drop off in their clients and are already very quiet due to lockdown. Hopefully for those in the hospitality sector, the tourists will come this...

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How to use LinkedIn correctly for B2B marketing

Georgina was recently interviewed on Marbella Now with Nicole King and they spoke about the potential of online marketing, particularly social media for small businesses. Nicole admitted that although she had a LinkedIn account, she rarely did anything with it, and she is not alone!...

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Marketing Focus – How to deal with the media

Interacting with the media is a great way to generate free publicity for your business through public relations. Creating positive relationships with the media really helps, but it can be difficult to know how to handle them and getting it wrong can lead to trouble....

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Marketing Focus - B2B Marketing

Marketing Focus – B2B Marketing

B2B stands for Business-to-Business Marketing and is a way for companies to connect with other companies and focus on selling to them, rather than going to consumers. You can be selling to a company for them to sell on to consumers, such as pitching your...

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