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Marketing Ideas and Inspiration

Marketing Focus – Consumer Behaviour

Company owners and marketing experts need to put themselves into the minds of their consumers and really understand what they are thinking and what is driving them to buy. If we understand their fears, perceptions and pain points, we can target our messaging and design...

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Marketing Focus – Direct Marketing

Marketing Focus – Direct Marketing

Direct marketing took off in the 19th century, when brands started sending information about their products to people’s homes. Catalogues were a highly popular form of marketing, as were flyers. This fell out of fashion as our letterboxes bulged with leaflets, menus and catalogues, but...

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How to write copy that ranks in 2023

We love to write and produce websites, blog posts and social media posts for our clients and have been offering copywriting services for businesses on the Costa del Sol since 2008. But, it’s not all about just writing. Good online copy needs to be found by...

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A Guide to Blogging for Business

Blogging is a great way to increase the amount of content on your website and give more opportunities to integrate your keywords and improve your ranking in the search engines. Having a blog is also a great way to generate more clickable social media posts...

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How to use LinkedIn correctly for B2B marketing

LinkedIn is a very powerful business tool, yet many professionals still don’t have a profile, or aren’t using it correctly. If you fall into the first category then don’t delay in creating your account, it’s totally free and will give you great visibility. Watch our introduction to...

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