Marketing Ideas and Inspiration

How to network to boost your business in 2023

The New Year brings new networking opportunities and we can't wait to get out there again. Georgina's first event of the year will be the Costa Women's "Back to Business" networking at the Food Room in Guadalmina on the 25th of January. These are always...

The Importance of Marketing Planning

The beginning of a new year is an excellent time to review, re-evaluate and prepare for success with a marketing planning session. A key tool for every business is a marketing plan and in this article, we wanted to explain why marketing planning is important and...

What is a SWOT analysis and how to do it?

A vital part of the marketing planning process is performing a SWOT analysis of your company, product or service. Without a complete SWOT analysis, you will find it difficult to develop a marketing strategy. Performing a SWOT analysis is also helpful as part of a...

New Year Marketing Tips

Happy New Year from Shaw Marketing Services! If you want to boost your business and see an upward trend this year, then don't just repeat what you did before. Take some time to review last year's actions and plan for success in the year ahead. Part...

How to do a marketing audit to boost your promotion

The lull between Christmas and New Year can be a wonderful time to reflect, review and get ready for success in 2023. At this time, or at the beginning of the New Year, we advise performing a marketing audit to review what you’ve been doing,...

Marketing Focus – Setting Marketing Objectives

When you start a business, or are planning a marketing campaign, the first step is to set objectives. These objectives will give the campaign a clear purpose and are the foundation of everything you do moving forward. To start to set objectives you should ask yourself,...

Marketing Focus – Are you living up to your own hype?

When starting a new business, you know what you want to offer and who you want to offer it to. The target then of course is to get people interested and buying into your product or service through marketing so that it becomes successful. However, be...

10 tips for maximising your time between now and Christmas

It may seem that Christmas is a long way away, but it will be here before we know it! This is a crucial window for business, so you need to take control of your time to maximise your success over this very productive period. To...

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