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Marketing Ideas and Inspiration

Sales Promotions

Marketing Focus – Sales Promotions

Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...

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Marketing Budget

Marketing Focus – Marketing Budget

Knowing how much money to allocate to your marketing budget is tricky. It's important for profitability and long term success, but obviously you don't want to spend more than you need to in order to receive a return. There are three main approaches for setting...

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Careers in Marketing

Marketing Focus – Careers in Marketing

What is marketing? Marketing is essentially communicating a message about a company, product, service or concept and it can take many forms – advertising (paid for promotion with a commercial message), public relations (using less commercial means such as media relations, events and community engagement to...

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Following your passion to business success

Following your passion to business success

To be able to be passionate about what you do will inspire you, make hard work easier and make a great impression on others. As a customer, when you meet someone who loves what they do, that enthusiasm and passion will be contagious and you’ll...

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How to do a marketing audit to boost your promotion

Christmas has finished, but hopefully the break has recharged those batteries and given you a chance to reflect and get inspiration for those challenges ahead. Following on from our New Year marketing tips, we advise performing a marketing audit to review what you’ve been doing,...

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New Year Marketing Tips

New Year Marketing Tips

Happy New Year from Shaw Marketing Services! If you want to boost your business and see an upward trend this year, then don't just repeat what you did before. Take some time to review last year's actions and plan for success in the year ahead. Part...

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Reputation Management

Social Media Reputation Management

In today’s high-tech age, anyone with an internet connection can look for whatever they need online and find a number of different options, compare prices and make a decision on what is the best one for you. In order to be the one which is...

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