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Costa del Sol Marketing

Marketing Focus – Consumer Behaviour

Today we're sharing the basics of consumer behaviour. We're also looking at how consumers are responding to the cost of living crisis and how we can communicate with them effectively at this tricky time. We believe understanding your consumer’s behaviour along with your marketing options can...

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Common Rookie Entrepreneur Mistakes – Marketing Strategy

Common Rookie Entrepreneur Mistakes

If you’re a new business or a budding entrepreneur starting out on your own for the first time you need to learn about the positioning of your brand and the perception that the general public will have to your brand and messaging. We'd recommend starting with...

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Celebrating Earth Day with Mi Moana

Celebrating Earth Day with Mi Moana

Environmental association Mi Moana is committed to protecting the ocean and the environment by organizing regular beach clean-ups and educating the next generation to help them to reduce their impact on the environment.  For Earth Day on the 22nd of April, Founders Natasha and Nikky...

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A Guide To Producing A Press Release

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

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Building A Brand

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

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