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Costa del Sol Marketing

Common Rookie Entrepreneur Mistakes – Marketing Strategy

Common Rookie Entrepreneur Mistakes

If you’re a new business or a budding entrepreneur starting out on your own for the first time you need to learn about the positioning of your brand and the perception that the general public will have to your brand and messaging. We'd recommend starting with...

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Celebrating Earth Day with Mi Moana

Celebrating Earth Day with Mi Moana

Environmental association Mi Moana is committed to protecting the ocean and the environment by organizing regular beach clean-ups and educating the next generation to help them to reduce their impact on the environment.  For Earth Day on the 22nd of April, Founders Natasha and Nikky...

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Marketing Focus – Consumer Behaviour

Consumer behaviour is a very complex subject with many elements so we are just going go start off with the basics. We believe understanding your consumer’s behaviour along with your marketing options can save you time and money in the long run and make your business...

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A Guide To Producing A Press Release

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

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Building A Brand

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

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Sales Promotions

Marketing Focus – Sales Promotions

Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...

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