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Costa del Sol Marketing

Christmas food collection for Bancosol

This festive period, Specsavers Ópticas in Fuengirola is collecting food for the Costa del Sol’s food bank, Bancosol. Food donations can be dropped into the store until January 5th to support the most disadvantaged families in our community. Bancosol is a non-profit organisation which is celebrating...

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How to write copy that ranks in 2023

We love to write and produce websites, blog posts and social media posts for our clients and have been offering copywriting services for businesses on the Costa del Sol since 2008. But, it’s not all about just writing. Good online copy needs to be found by...

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A Guide to Blogging for Business

Blogging is a great way to increase the amount of content on your website and give more opportunities to integrate your keywords and improve your ranking in the search engines. Having a blog is also a great way to generate more clickable social media posts...

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What is a SWOT analysis and how to do it?

What is a SWOT analysis and how to do it?

A vital part of the marketing planning process is performing a SWOT analysis of your company, product or service. Without a complete SWOT analysis, you will find it difficult to develop a marketing strategy. Performing a SWOT analysis is also helpful as part of a...

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Marketing tips 2023

New Year Marketing Tips

Happy New Year from Shaw Marketing Services! If you want to boost your business and see an upward trend this year, then don't just repeat what you did before. Take some time to review last year's actions and plan for success in the year ahead. Part...

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