Title Image

Costa del Sol Marketing

Marketing Focus – Consumer Behaviour

Consumer behaviour is a very complex subject with many elements so we are just going go start off with the basics. We believe understanding your consumer’s behaviour along with your marketing options can save you time and money in the long run and make your business...

Continue Reading
A Guide To Producing A Press Release

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

Continue Reading
Building A Brand

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

Continue Reading
Sales Promotions

Marketing Focus – Sales Promotions

Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...

Continue Reading
Marketing Budget

Marketing Focus – Marketing Budget

Knowing how much money to allocate to your marketing budget is tricky. It's important for profitability and long term success, but obviously you don't want to spend more than you need to in order to receive a return. There are three main approaches for setting...

Continue Reading

How to do a marketing audit to boost your promotion

Christmas has finished, but hopefully the break has recharged those batteries and given you a chance to reflect and get inspiration for those challenges ahead. Following on from our New Year marketing tips, we advise performing a marketing audit to review what you’ve been doing,...

Continue Reading
New Year Marketing Tips

New Year Marketing Tips

Happy New Year from Shaw Marketing Services! If you want to boost your business and see an upward trend this year, then don't just repeat what you did before. Take some time to review last year's actions and plan for success in the year ahead. Part...

Continue Reading