We’re inviting journalists who are attending A Place in the Sun Birmingham to visit B60 to interview the team from My Lawyer in Spain. The event is taking place at the Birmingham NEC from Friday 18th to Sunday 20th of September, between 10am and 4pm each...
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We’re living in a cynical and marketing-savvy age, where trust must be earned and brands’ marketing claims are doubted. If you’re doing business on the Costa del Sol, levels of trust are lower still, as everyone assumes that you’re a cowboy and don’t know what...
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If you are running a small or medium-sized enterprise (SME) here on the Costa del Sol and are trying to master online marketing, you have almost certainly felt the mounting pressure to be everywhere at once. One day it’s Facebook, the next it’s LinkedIn, and...
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We’re so lucky to live and work on the Costa del Sol, a dream summer destination for tourists from around the world. However, for many businesses, it can be a difficult time. While the hospitality sector is buzzing with tourists, other industries often face a...
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A USP is a “Unique Selling Proposition” or “Unique Selling Point” which is a simple statement that defines what makes you different from your competition and helps you stand out from the crowd. This is vital for businesses who want to make a real impact. If...
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The B2B marketing world is currently obsessed with efficiency and trying to play it safe. This approach isn’t working, as everyone is using the same dry strategies and it’s making them invisible. I’ve seen this happen to so many small and medium-sized companies in Marbella...
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In the flashy world of TikTok trends and viral videos, "Direct Marketing" can feel like a dusty term from the 1990s. Yet, if you ask any high-revenue business where their actual profit comes from, the answer is rarely social media engagement—it is their database. Direct marketing...
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Author and Spanish property expert Sean Woolley and leading real estate market analyst Alfredo Bloy-Dawson have published a candid, data-backed analysis of the Costa del Sol Property Market. Their new book Home Truths offers a chronological journey of this unique property market and a series...
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When you hear "Influencer Marketing," you might picture a reality TV star posing with a detox tea or a supermodel on a yacht in Dubai. For 99% of businesses, that world is irrelevant, expensive, and increasingly ineffective. Welcome to the era of the Nano-Influencer and UGC (User Generated Content)....
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Why do customers buy? That’s the million-dollar question that companies are looking to answer, but most customers don’t really know themselves!! If you ask them, they will give you a logical reason: "It was a good price," or "It had the features I needed." But as...
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