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marketing planning Costa del Sol Tag

Marketing Focus – Defining your USP

Our article and video on marketing planning to overcome difficult times were very popular, and it's great to see so many of you taking a proactive approach and planning your way out of trouble. We've received questions about how to define your USP, and this...

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Marketing planning for business success

Producing an effective marketing plan

I am always surprised to see just how many businesses on the Costa del Sol start work without producing a solid plan which can frame their marketing activities and offer a solid foundation. We would strongly advise all businesses to start any campaign with a...

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