Marketing Ideas and Inspiration

Marketing Focus – Standing out from the crowd

It's tough to stand out in a crowded marketplace, especially if you're trying to compete with your competitors by doing the same thing they are doing. The key to standing out is to develop a strong and distinctive brand and an identity which cannot be...

Tips for being a successful entrepreneur

[caption id="attachment_3986" align="alignleft" width="300"] How to make your start-up succeed?[/caption] Many people like the idea of being their own boss and doing what they love, which is why many people go out on their own as an entrepreneur. Thanks to new technologies, support from business associations...

Crowdfunding In Practice

[caption id="attachment_3957" align="alignleft" width="300"] It's all about the money![/caption] In our last article we spoke about how you can finance your project with Crowdfunding and how you can also use it as a great way to learn more about the market response to your product or...

New ways to get funding for your business idea (Part 1)

Our technological era has brought many new ways to do business. One of these new tools is to look to the online community to finance your business idea via Crowdfunding. Before you start looking for finance from any source you need to be very clear on...

Resources for budding business people in Andalucia

As we mentioned in our last post, developing an idea isn’t an easy task, so when you’ve finished your business and marketing plans, thoroughly researched the market and you’re ready to launch, you need to take charge and push it forward in the best possible...

How to create a professional business and marketing plan to turn your idea into a reality?

Following on from our last post about harnessing the power of a great idea, we wanted to take you through some of the key steps to creating a business and marketing plan which will be a crucial tool to developing your idea in the right...

Do you have a great business idea?

There are many people with great ideas spinning round in their heads, sure that they have the potential to be the next big thing, but not sure where to start. We love encouraging innovation and new business and helping entrepreneurs on the Costa del Sol...

Opportunity to sponsor La Chispa Arte Sano Festival

Sponsoring events is a great marketing tool for branding, awareness, positive PR and having direct contact with your potential clients. On 25-25 July is a wonderful event called Festival Arte Sano which you can read about on our blog this is a family-friendly festival in San Pedro,...

Marketing Inspiration – La Sala

I have always been a fan of the La Sala concept and think the team behind it is very clever with their combination of good food, great atmosphere and reasonable prices. They are really good at their marketing strategy, always inventing ways to grow their database...

Effortless Public Speaking Success

In preparation for my Public Speaking Masterclass in Marbella on 5th May I have been consulting some great public speakers for their tips for performing well and also thinking about the speakers I have seen that have really impressed me. I was delighted with the response...

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