There's no secret, it's a simple - the best way to start your marketing campaign is with a great plan! A really well considered marketing plan will be an invaluable document to guide your marketing activity and give you the best possible chance of success. This plan...
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What do you think of when you think of marketing? Advertising, promotion, selling..? itโs so much more than that! Marketing is effective communication which is highly useful for everyone both professionally and personally (we sell ourselves all the time), but itโs also a way of thinking which is enlightening for all professional people.
Marketing thinking is guided by knowledge of consumer behaviour as buyers, consumers of the media and influencers. Understanding the way people think, buy and respond to products will shape the way entrepreneurs set up businesses, develop products and pricing strategies which will make more money and become more successful.
Even if an employee is not involved in the sales or marketing function then thinking about the product or service in terms of the customer experience, or how the product is being sold can significantly influence the way that they think and behave. Understanding what customers want and need and how that relates to your product or service and your company can make team members more invested in pleasing the customer. Putting customers at the centre of the activity and making your employees understand the importance of keeping them happy can improve customer service, improve the quality of products, the response to customer complaints and much more.
We often give great advice to friends, family, kids and clients, but how often do we actually practice what we preach? I see many beautiful and intelligent women, praise their friends, tell them to believe that they are gorgeous and have more self-confidence, but they don't...
Continue Reading[caption id="attachment_3662" align="alignleft" width="225"] The Mayor of Manilva Introducing our charity networking event[/caption] As I explained in a previous blog post corporate social responsibilityย (CSR) is an excellent way to do good and benefit your business at the same time. It can be difficult to know how...
Continue ReadingDon't be like 75% of people and have a fear of public speaking! As I shared in a previous post, if you can speak to someone then you can speak in public, but fear paralyses people and makes them commit so many errors that they fall...
Continue ReadingAs Mondayโs are always busy, I wanted to give you a snapshot of the 5 key marketing methods โ Advertising, Sales Promotion, Public Relations, Direct Marketing and Personal Selling, with this simple infographic. This summarises the key points of these techniques and their applications, it also...
Continue ReadingGive yourself a marketing audit to review what youโve been doing, the materials you have, what is working and what is not. Start by reviewing your marketing plan (if you donโt have one - do it) and see if anything needs adjusting. Have things changed, are...
Continue ReadingLast week, I was invited to be the MC at the Costa Women and 12 30 The Womenโs Company International Womenโs Day event and was honoured to be able to present all the speakers, introduce the day, share information and pull everything together for nearly...
Continue ReadingNami Haghighi has sent us news of their latest MBM presentation for February: The presentation will be in English starting at 8pm lasting around 1 hour, after which there will be networking and socialising with like minded business owners and Entrepreneurs. A fun and informative evening. What:...
Continue ReadingOn Sunday the 1st February 2015 Steve Hall, owner of the fantastic Spanish information website This is Spain, ย will set off on a 90 day virtual tour of Spain. Heย will visit all corners of Spain through the eyes of local hosts and writers. It will...
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