Client Case Study – Rose and Clavel Chartered Accountants
Nueva Andalucia Chartered Accountants Rose & Clavel are working with Shaw Marketing to raise their profile and attract new clients. To do so, we have undertaken a combination of public relations, events, direct mail and advertising over a six month period.
Central to this Marbella marketing is placing articles online and offline in Spain and the UK to help people to learn more about the tax and compliance system in Spain. Rose & Clavel have also held a series of three seminars this year on the subject of Nurturing your Business. Short versions of these seminars were held on Talk Radio Europe once a month and then followed-up by detailed versions in the Rose & Clavel offices. These popular seminars will be repeated later this year in September, October and November.
The marketing campaign over the last six months has led to a huge increase in awareness, driven traffic to their website, generated enquiries and brought in new business.
As a result of our PR work they have had many features on and offline, including:
- A full page editorial feature in the Sur in English
- A full page article in Essential Magazine
- Two double page articles in 4B Magazine
- Becoming a featured expert on Expatica.com and including three articles on the site
- Had articles included on websites Andalucia.com, InMalagatoday and ThisisSpain
- Been featured in three Eye on Spain newsletters
- Seminar information was listed on lots of websites and featured in local publications prior to the events
Publicity value – In excess of 8,000€
They will also be featured in Essential Magazine in July and Living in Spain Magazine in September taking this total to over 10,000€
For more information about Rose & Clavel or to register for their seminars visit their website www.roseandclavel.com
If you’d like to find out how Shaw Marketing Services could help your business, please email info@shawmarketingservices.com