There are 5 main marketing elements which can be used to promote yourself. Businesses should be using a combination of techniques to make the most of the power of each. Advertising This is used to: Create awareness of your company Persuade people to buy from you...
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In order to become more visible and attract more clients, companies use a range of different marketing tools. These include; advertising, sales promotion, direct marketing and many others which will be described in this article. We wanted to give you a breakdown of all of...
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Consumer behaviour is a very complex subject with many elements so we are just going go start off with the basics. We believe understanding your consumer’s behaviour along with your marketing options can save you time and money in the long run and make your business more successful.
A consumer is simply an individual who purchases goods & services available on the market for his/her end use (not for resale). Understanding consumer behaviour is essential to the development of marketing strategies, especially for the consideration of pricing, positioning, segmentation, product design and promotion.
Working out where your profit is coming from is a great tool for increasing productivity
We believe that there’s no point spending money on marketing in Spain before you know how profitable you are, and where exactly your profit is coming from.This is why a technique such as the 80/20 rule is so useful…
What is the 80/20 rule?
The 80/20 rule is a helpful and simple way of identifying your important customers, your most profitable products and services, and the strengths and weaknesses of your business.
But don’t worry you don’t have to be great at maths….
Here’s an interview with Shaw Marketing Services’ Director and Offline PR & Marketing Specialist Georgina Shaw.
