The B2B marketing world is currently obsessed with efficiency and trying to play it safe. This approach isn’t working, as everyone is using the same dry strategies and it’s making them invisible. I’ve seen this happen to so many small and medium-sized companies in Marbella...
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2025 is well underway and with a new year, comes new trends, technology and opportunities for marketing. It is crazy how marketing has changed since the advertising heyday of the 1980s, and even over the 20 + years we’ve been working in the business. How have...
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If you’re a new business or a budding entrepreneur starting out on your own for the first time you need to learn about the positioning of your brand and the perception that the general public will have to your brand and messaging. We'd recommend starting with...
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Like it or not, most of us could not live without our smart phones and this has opened up so many new channels of communications. Carrying these internet connected devices allows us to share where we are, what we’re doing and how we are feeling...
Continue ReadingShaw Marketing Services gave away a marketing plan worth 350€ in the raffle of the summer Women in Business lunch back in July. Sabine Schemann of bespoke Travel Agency Viajes Mundial Schemann was the lucky winner of the prize and now has a comprehensive plan for...
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