When you hear "Influencer Marketing," you might picture a reality TV star posing with a detox tea or a supermodel on a yacht in Dubai. For 99% of businesses, that world is irrelevant, expensive, and increasingly ineffective. Welcome to the era of the Nano-Influencer and UGC (User Generated Content)....
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Why do customers buy? That’s the million-dollar question that companies are looking to answer, but most customers don’t really know themselves!! If you ask them, they will give you a logical reason: "It was a good price," or "It had the features I needed." But as...
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Recently, Georgina from Shaw Marketing Services shared her expert advice on marketing within the health and wellness sector at Selina Mackenzie’s Wellness Circle Group. The industry is currently in a "golden age"—people are hungrier than ever for information, solutions, and wellness support. To help you...
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To successfully market our products and services, we need to have a very clear picture of our target market. We need to understand as much as we can about that target market so we know them inside and out. If we know their likes and...
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Happy New Year! All of us at Shaw Marketing Services hope that you had a wonderful Christmas and are ready and raring to push your business forward in 2026. To help you do this, we wanted to share what New Year’s Resolutions you should make...
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La teniente de alcalde y delegada del Extrarradio del Ayuntamiento de Estepona, Begoña Ortiz, y la directora de Área del Extrarradio, Luisa López, han visitado el restaurante turco Bazlama Estepona el pasado 29 de octubre por la mañana, con motivo de la celebración de la...
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Opportunity to build a family villa less than 10 minutes’ walk from Sotogrande International School, all licenses granted and ready to begin Key details – Price - 580.000€ for plot (privately owned so includes IVA) Project - Topographic and geotechnical survey, full execution project documentation, San Roque Townhall...
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Ketchup Trailer Screening and Cast and Crew Q&A is taking place on Saturday 4th of October at 17.00 at The Red Dog Cinema, Puerto Banus. Tickets are now on sale for €13.24. This includes the screening of Dead Actually, the introduction to Ketchup, trailer screening,...
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We are emotional creatures and our hearts often lead us to purchase and make decisions, even if we’re trying to think rationally! So, businesses need make their customers, or potential customers feel something about their product to encourage sales and loyalty. Did you know that research...
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In November 2024, five British friends living in Casares Costa, Malaga province, decided to get practical to tackle a shared environmental worry. Man-made rubbish was increasing on their local beaches in the Casares Costa/Sabinillas and Duquesa area. Banding together, they formed Eco Amigos, an ongoing...
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