I received an email today about an interesting sounding event organised by Business club Ellas regarding marketing to Russian customers on the Costa del Sol. We all know that these are a very important sector for businesses today, but marketing to them can be tricky so it...
Continue Reading
Consumer behaviour is a very complex subject with many elements so we are just going go start off with the basics. We believe understanding your consumer’s behaviour along with your marketing options can save you time and money in the long run and make your business more successful.
A consumer is simply an individual who purchases goods & services available on the market for his/her end use (not for resale). Understanding consumer behaviour is essential to the development of marketing strategies, especially for the consideration of pricing, positioning, segmentation, product design and promotion.
The lovely Pepita Boas from Sparkers is running a competition to win two places on her series of marketing seminars worth 600€. The seminars teach entrepreneurs how to grow their business and there are three all together: Positioning your Business; 15/03/12 Finding and Reaching your Customer; 12/3/12 Social Media...
Continue ReadingHoy hablamos con Silvina Navarro, Ejecutiva de Marketing y Ventas de Shaw Marketing Services sobre su vida en España y su trabajo con la empresa. ¿De dónde eres? Soy de Buenos Aires, Argentina. Allí me formé como Decoradora de Interiores y he trabajado en el campo...
Continue Reading
Aquí presentamos una entrevista con Georgina Shaw, Directora y especialista en Marketing y Relaciones públicas de Shaw Marketing Services.
De dónde eres? Soy una chica de Londres, donde he nacido y me he criado, pero también he vivido en Hull, Perú y China antes de venir a Marbella.
Cuando has comenzado con el marketing? Bueno, mis padres han llegado muy alto en el mundo de la publicidad en Londres durante los 80 y 90, así que se podría decir que lo llevo en la sangre. Sin embargo, para ser sincera, he pasado por una amplia variedad de trabajos antes de descubrir que el marketing es lo que debí haber hecho siempre, desde trabajando para un programa de TV, cuidado de personas, profesora de inglés, organizadora de eventos.
Cómo conseguiste tu espacio? Trabajar en la industria de los eventos fue un training que me ha ayudado mucho. Me inicié promocionando los eventos y organizándolos. Sin embargo, realmente encontré mi espacio en la boda de mi amiga, cuando uno de los invitados me dijo que pensaba que yo era una buena PR y me pidió ir a su compañía para una entrevista! Él se convirtió en mi mentor y me entrenó en todos los elementos del marketing, también siendo mi sponsor para obtener un diploma de post grado en Marketing y Comunicación.
Networking is one of your key Costa del Sol marketing tools, and when starting or running a business here, it’s highly recommended to take advantage of the opportunities networking has to offer. The main benefits of networking are:
• Raise awareness of you and your company
• Allows you access to experienced business people to ask advice and get practical support if you’re new to the area
• Builds a network of trusted suppliers who you can turn to
• Builds trust in you and therefore your business
• Gives you marketing opportunities to give speeches, publicise your business via their website or newsletters and of course meet new people at each and every meeting
• Is a great opportunity to meet like-minded people and build your social network in a new place
I will be giving a presentation for members of the Costa Women on Thursday 22nd September from 8pm to 10pm at Avenue Cafe in central Marbella. This is a free event to help local business women understand more about the marketing options open to them...
Continue ReadingOn Wednesday Ali Meehan @costawomen interviewed me about Shaw Marketing Services via Twitter. It was tricky thinking of answers which made sense in just 140 characters, but hopefully people found it interesting. My only criticism with the format of cutting up all the questions and...
Continue ReadingShaw Marketing Services gave away a marketing plan worth 350€ in the raffle of the summer Women in Business lunch back in July. Sabine Schemann of bespoke Travel Agency Viajes Mundial Schemann was the lucky winner of the prize and now has a comprehensive plan for...
Continue ReadingSociety Marbella Magazine has started distributing its magazines at Malaga airport over the summer and is getting an excellent response with tourists from UK airports and returning residents wanting to pick up their copy as soon as they get off the plane. This gives advertisers...
Continue Reading