Costa del Sol Marketing

Marketing Focus – What is your USP?

A USP is a “Unique Selling Proposition” or “Unique Selling Point” which is a simple statement which defines what makes you different from your competition. You can have just one for the company, or several for different products and services, but defining what makes you special is a great way to direct your marketing efforts and have a clear way to differentiate yourself in a crowded market place.

The process of finding your USP may be more tricky than you imagine, but it can be a really good opportunity to re-examine what you’re doing. Why not brainstorm with your team and put together a SWOT analysis to identify your Strengths, Weaknesses, Opportunities and Threats? Your list of strengths can then be compared against your competition to reveal your USP. Maybe it will reveal that in actual fact you do not have something totally unique from your competition, if so, it’s time to implement something, otherwise you will always just be a follower.

Marketing Focus – Understanding Your Competition

In order to successfully compete with companies who are offering similar products or services to the same target market you need to understand who they are, what they are doing, how you differ, how you are the same and what differentiates you. Many people want to hide from the competition and are hostile towards them, but it’s really a case of better the devil you know – especially in such a small place as Marbella. We have an unusual opportunity to personally get to know our competitors as part of networking events and share ideas and information in a transparent way. There are often ways that you can collaborate with these companies and having a positive relationship with them will always be beneficial.

Gaining Competitor Intelligence

Competitor Intelligence is all around you and normally free and easy to get hold of, once you fully understand what it is your competitiors are doing you can more clearly evaluate your own performance, identify competitors strengths and weaknesses which should be addressed or exploited, learn from what they are doing, identify new customer groups you may not have thought of and improve both business planning and sales forecasting.

Here are 10 questions you should try and answer about your competition:

Great Costa del Sol Advertising Offers

At Shaw Marketing Services we work closely with the local media and we’re always looking out for special offers. Here are two offers we've been informed of for advertising your business this summer: DO YOU WANT A FREE AD IN THE AUGUST 2013 ISSUE OF COSTA LINK MAGAZINE? If you...

Marbella Woman’s Week – 13th March Program

We will be attending this year’s Marbella Woman’s week on the 13th March. Located in Marbella's fantastic 5 star Gran Melia Don Pepe Hotel, Marbella Woman’s Week 2013 should be a fantastic place to network with other professionals in the area and be inspired with...

The modern Russian customer: MYTHS & FACTS

I received an email today about an interesting sounding event organised by Business club Ellas regarding marketing to Russian customers on the Costa del Sol. We all know that these are a very important sector for businesses today, but marketing to them can be tricky so it...

Consumer Behaviour – The Basics

Consumer behaviour is a very complex subject with many elements so we are just going go start off with the basics. We believe understanding your consumer’s behaviour along with your marketing options can save you time and money in the long run and make your business more successful.

A consumer is simply an individual who purchases goods & services available on the market for his/her end use (not for resale). Understanding consumer behaviour is essential to the development of marketing strategies, especially for the consideration of pricing, positioning, segmentation, product design and promotion.

Win two places on marketing seminars

The lovely Pepita Boas from Sparkers is running a competition to win two places on her series of marketing seminars worth 600€. The seminars teach entrepreneurs how to grow their business and there are three all together: Positioning your Business; 15/03/12 Finding and Reaching your Customer; 12/3/12 Social Media...

Entrevista con Silvina Navarro, Ejecutiva de Marketing y Ventas

Hoy hablamos con Silvina Navarro, Ejecutiva de Marketing y Ventas de Shaw Marketing Services sobre su vida en España y su trabajo con la empresa. ¿De dónde eres? Soy de Buenos Aires, Argentina. Allí me formé como Decoradora de Interiores y he trabajado en el campo...

Entrevista con Georgina Shaw, Directora de Shaw Marketing Services

Aquí presentamos una entrevista con Georgina Shaw, Directora y especialista en Marketing y Relaciones públicas de Shaw Marketing Services.

De dónde eres? Soy una chica de Londres, donde he nacido y me he criado, pero también he vivido en Hull, Perú y China antes de venir a Marbella.

Cuando has comenzado con el marketing? Bueno, mis padres han llegado muy alto en el mundo de la publicidad en Londres durante los 80 y 90, así que se podría decir que lo llevo en la sangre. Sin embargo, para ser sincera, he pasado por una amplia variedad de trabajos antes de descubrir que el marketing es lo que debí haber hecho siempre, desde trabajando para un programa de TV, cuidado de personas, profesora de inglés, organizadora de eventos.

Cómo conseguiste tu espacio? Trabajar en la industria de los eventos fue un training que me ha ayudado mucho. Me inicié promocionando los eventos y organizándolos. Sin embargo, realmente encontré mi espacio en la boda de mi amiga, cuando uno de los invitados me dijo que pensaba que yo era una buena PR y me pidió ir a su compañía para una entrevista! Él se convirtió en mi mentor y me entrenó en todos los elementos del marketing, también siendo mi sponsor para obtener un diploma de post grado en Marketing y Comunicación.

Marketing Focus – The Importance of Networking

Networking is one of your key Costa del Sol marketing tools, and when starting or running a business here, it’s highly recommended to take advantage of the opportunities networking has to offer. The main benefits of networking are:

• Raise awareness of you and your company

• Allows you access to experienced business people to ask advice and get practical support if you’re new to the area

• Builds a network of trusted suppliers who you can turn to

• Builds trust in you and therefore your business

• Gives you marketing opportunities to give speeches, publicise your business via their website or newsletters and of course meet new people at each and every meeting

• Is a great opportunity to meet like-minded people and build your social network in a new place

Back
Forward