I was delighted to be invited to be part of the Global Entrepreneurs Forum with Costa Women and have created a 15 minute video presentation. To give you a taster of the video here are some few tips and tricks to escape the small business...
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Costa Women is a social and business network community for women living in Spain, and recognised by the Telegraph’s Best of British competition as the Best of British Social Club internationally in 2012. In addition to helping Spain’s expat women with free advice and online networking, Costa Women are supporting a one day marketing workshop in Marbella. The workshop titled “Marketing Made Simple” will review the most successful marketing methods with the aim of empowering attendees to take control of their marketing.
The day will be presented by four professionals from successful local businesses; Georgina Shaw of Shaw Marketing Services, Ali Meehan of Sociomimetics, Pancho Campo of Chrand Management and Joy Fahey Motivational Coach and Entrepreneur. It will be held on 1st October at the American College of Marbella from 9.30-17.00 and will cover the following:
In order to successfully compete with companies who are offering similar products or services to the same target market you need to understand who they are, what they are doing, how you differ, how you are the same and what differentiates you. Many people want to hide from the competition and are hostile towards them, but it’s really a case of better the devil you know – especially in such a small place as Marbella. We have an unusual opportunity to personally get to know our competitors as part of networking events and share ideas and information in a transparent way. There are often ways that you can collaborate with these companies and having a positive relationship with them will always be beneficial.
Gaining Competitor Intelligence
Competitor Intelligence is all around you and normally free and easy to get hold of, once you fully understand what it is your competitiors are doing you can more clearly evaluate your own performance, identify competitors strengths and weaknesses which should be addressed or exploited, learn from what they are doing, identify new customer groups you may not have thought of and improve both business planning and sales forecasting.
Here are 10 questions you should try and answer about your competition:
Hoy hablamos con Silvina Navarro, Ejecutiva de Marketing y Ventas de Shaw Marketing Services sobre su vida en España y su trabajo con la empresa. ¿De dónde eres? Soy de Buenos Aires, Argentina. Allí me formé como Decoradora de Interiores y he trabajado en el campo...
Continue ReadingI will be giving a presentation for members of the Costa Women on Thursday 22nd September from 8pm to 10pm at Avenue Cafe in central Marbella. This is a free event to help local business women understand more about the marketing options open to them...
Continue ReadingShaw Marketing Services gave away a marketing plan worth 350€ in the raffle of the summer Women in Business lunch back in July. Sabine Schemann of bespoke Travel Agency Viajes Mundial Schemann was the lucky winner of the prize and now has a comprehensive plan for...
Continue ReadingSociety Marbella Magazine has started distributing its magazines at Malaga airport over the summer and is getting an excellent response with tourists from UK airports and returning residents wanting to pick up their copy as soon as they get off the plane. This gives advertisers...
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Working out where your profit is coming from is a great tool for increasing productivity
We believe that there’s no point spending money on marketing in Spain before you know how profitable you are, and where exactly your profit is coming from.This is why a technique such as the 80/20 rule is so useful…
What is the 80/20 rule?
The 80/20 rule is a helpful and simple way of identifying your important customers, your most profitable products and services, and the strengths and weaknesses of your business.
But don’t worry you don’t have to be great at maths….
We're delighted to announce that after a few months of hard work by our accountant we are now formally recognised as an S.L. company (the Spanish equivalent of a Limited Company). We believe this is a very positive step forward in the growth of the...
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Marketing know-how in just a few clicks
As a small business it’s hard to find the budget to employ a Marbella marketing company such as ours to undertake your marketing activities. Of course, we believe its money well spent, however if you have the time and the skills to try to do it yourself, there are some excellent resources out there to help.
I always encourage my clients to take an active role in the marketing of their company and here are a few of my favourite websites where you can start learning about marketing techniques and find advice from experts on how to improve the marketing you are already undertaking.