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Shaw Marketing Services’ Clients

Don’t forget your sunglasses

sunglasses from Specsaver SpainHOT sunshine, sandy beaches and a sparkling sea are all recipes for a great summer, but can cause problems for your eyes. The experts from Specsavers Opticas have released the following advice for keeping your eyes in top condition this summer.

1. Protect your eyes from the sun

Leighton Griffiths, Store Director of Specsavers Marbella, says: ‘Excessive exposure to UV rays causes a painful irritation to the cornea at the front of the eye. In extreme circumstances this can lead to cancer of the cornea, age related macular degeneration, cataracts and even blindness.’

Everyone should wear sunglasses to protect their eyes from the sun. Check sunglasses comply with UNE-EN 1836:2006 + A1:2008 or bear the CE kite mark and are marked UV 400. If you already have sunglasses and aren’t sure if they offer the right protection, take them into your local Specsavers to be UV tested. Look for styles which are large, or wraparound to minimise light entering the eyes from the side.

A Guide to Multifocal Contact Lenses

multifocal contact lensesMultifocal contact lenses are designed to suit people who have difficulty with near and far vision.

If someone already requires glasses or contact lenses for distance vision, they may also need reading glasses to focus on objects in their near vision. In order to solve this they will tend to swap between two different types of glasses or use multifocal glasses. Multifocal contact lenses can replace multifocal glasses and provide the user with the flexibility and convenience contact lenses allow.

Smokers at risk from sight loss

smoking sight lossAge-related Macular Degeneration (AMD) is the leading cause of severe vision loss for people over the age of 55 in the western world.  AMD is a degenerative retinal eye disease that causes progressive loss of central vision. AMD affects the macula – the part of the retina responsible for clear vision needed for daily activities such as reading or driving.1

According to the World Health Organisation the only established modifiable risk factor is smoking. People who smoke more than double their risk of developing AMD yet this is not widely known. 1

Lita Cabellut’s “Retratos” Exhibition

exhibitionLita Cabellut is one of the most talked about artists of the moment, returning to her native Spain this year to exhibit for the first time in Barcelona. She has been exhibiting around the World, to much critical acclaim and commercial success, with her bold theatrical style and arresting images and almost sold out her Coco Chanel show in Paris before opening.

The Red Penguin Gallery in Marbella has been given exclusive rights to display her exhibition “Retratos” in Spain, a museum quality exhibition of striking portraits of strong yet conflicted individuals such as Lorca, Frida Kahlo, Coco Chanel and Billy Holiday until June 20th.

Arboretum Marbella Celebrates its Second Anniversary

arboretum birthdayArboretum Marbella is an environmental charity creating a people’s forest in Marbella. Its aims are to create a public park of native plants and trees which is a site for conservation, education and a beautiful green space for everyone to enjoy. All their actions are aimed at informing and inspiring Marbella’s residents and tourists to become more aware of the importance of nature and protecting it by becoming more sustainable and less environmentally damaging.

Since the start on the 4th May 2011, when the Town Hall gave the project a 10 hectare stretch of waste land from behind Marbella’s bus station, a huge amount of work has gone into the creation of the people’s forest which now has more than 17,000 trees, plants and shrubs. Tons of rubbish had to be initially cleared from the site and then rocks had to be removed and the soil turned and prepared for planting. Since that point volunteers, supporters, businesses and schools have all come together to plant trees, create an organic vegetable garden and educate the community. In its second year they welcomed 1,700 students, planted 7,092 trees and plants and undertook 235 activities and events with over 2,000 participants.

Specsavers Mallorca collaborates with the Lions Club

specsavers mallorcaDuring the month of May Specsavers Santa Ponça and Calvia Lions Club are running ‘Recycle for Sight Month’, a campaign to collect unwanted glasses across their local schools.  The Lions Club is best known for fighting blindness worldwide and sends around 70,000 pairs of glasses to the Third World each year, every one donated and hand selected for specific people in need. They also help local Spanish residents in need through various fundraising events and projects.

The collaboration between Specsavers Santa Ponça and the Lions Club started during the Christmas period last year and they have already donated over 100 pairs of glasses. They were also able to help closer to home by supporting a local lady unable to afford glasses to help her see better.

Patient Advocacy Arrives in Spain

Compass logoFor many years now the American public have been taking control of their health and solving problems with the medical system by using patient advocates. These individuals are contracted to fight any battles on the patients’ behalf, cut through red tape, explain diagnoses and options, seek second opinions and generally have the patients’ best interest at heart and be the strong yet calm voice during difficult situations.

However the concept has been slow to catch on in Europe, despite reoccurring frustrations with the health service and consistent reports of poor care, lack of information and no patient empowerment.

Personal experience and professional medical expertise led Cecilia Tacchi to decide to set up as the first patient advocate on the Costa del Sol.

Even though she was a native Spanish speaker, a qualified doctor and haematologist, she was surprised to find that during her pregnancy she was treated like she did not know what she was talking about, pushed into decisions she did not feel comfortable with and had to really fight to make her voice heard. She then experienced the frustration of a paediatrician who she did not feel was giving her  son the care she wanted and many barriers were put in her way before they allowed her to change to a different doctor.

Costa del Sol Community Presidents’ Forum

presidents forumOur client Urbytus are specialists in solving communities’ problems using smart online technology such as community websites. They are often asked the same questions and see Community Presidents facing the same problems, so they have decided to bring together experts from different sectors to explain their difficulties, ask questions and share solutions which have worked for their urbanization in the first forum for community Presidents and committee members on the Costa del Sol.

This informative and free event will take place at the Don Carlos Hotel in Elviria on 30th May from 16.30. It will deal with the important issues of;