Huerto Restaurant Puerto Banus Update
As many of you will know, we were contracted to provide PR and Marketing support and organise the launch event for a new high-class restaurant in Puerto Banus called Huerto. We were working with the restaurant from April 2011 and produced an in-depth marketing plan, a logo and colour scheme, wrote their website, wrote a press release, created online publicity with a competition, organised a number of pre-launch events and their grand opening party on 1st July.
As a result of our hard work, a huge amount of publicity was generated online and offline and the chef had many interviews on radio and TV plus coverage in some of the best local publications. We also had a large number of people attend the restaurant during the soft launch period and for the opening event.
Unfortunately, as many of you will already know, Huerto did not open for business following our launch event on the 1st July and is now permanently closed.
This is obviously a huge shame as it was a project which was causing a lot of excitement and would have been excellent for the area. I have been waiting to get the full story from the team behind the restaurant, but unfortunately this has not been forthcoming. I have heard two main reasons why the restaurant has not opened, the first is that there was a dispute with the builder and the correct licences were not obtained, so they were waiting to get this resolved before they were able to open. The second reason I have heard is that the investors who were backing the project unexpectedly pulled out which meant that they did not have sufficient funds to open. There may well be more to this, but unfortunately as our company is owed money by Huerto they are not willing to speak to us about it.
I have been wanting to update everyone who supported the project for some time now, but I wanted to be sure that the restaurant was not going to open its doors and try to get some more information before sending it out, but I feel this is now long overdue.
Thanks to everyone for the support and encouragement which was given to the chef Victor Garvey and his team and to all of us at Shaw Marketing Services in this project.