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Niche Perfumes opens its second luxury boutique in Seville

Niche Perfumes opens its second luxury boutique in Seville

Over 50 people from all walks of life gathered at the iconic Hotel Alfonso XIII to celebrate the launch of the second Niche Perfumes boutique in Seville on the 30th of September. This event was a highlight of the social calendar, taking place at this historic hotel and featuring a selection of luxury perfumes and make-up.

The VIP guest list included Youtube star, Jeremy Fragrance; bullfighter Víctor Puerto; Miguel Gallego, board member of the multinational oil company Migasa; and the founder and director of Escaparate magazine, Mario Niebla del Toro; accompanied by Carlo Suffredini, director of the Hotel Alfonso XIII. Other guests from the fashion, hospitality and financial sector all enjoyed the event, alongside representatives of Seville Town Hall and other leading figures in Seville.

Founder of Niche Perfumes, Hamad Al Otaibi was delighted with the response and the warm welcome, commenting that “the city of Seville offers us a great opportunity to bring luxury perfumery to new clients”, with the Hotel Alfonso XIII being “an excellent setting” for the launch.

The director of the Hotel Alfonso XIII, Carlo Suffredini, agreed, adding that the presence of Niche Perfumes at its hotel “adds value and enriches with an unparalleled experience to the offer available to tourists who choose this incomparable setting as their holiday destination and visit the city of Seville”.

The Deputy Mayor and tourism delegate of Seville’s Town Hall, Antonio Muñoz, highlighted the contribution of this second Boutique and of the firm Niche Perfumes in particular to the premium and luxury tourist offering in Seville. He commented that, “the luxury segment is becoming increasingly important for Seville’s tourist sector, both in hotels, with the recent new openings of four and five-star establishments and boutique hotels, as well as restaurants and other tourist service companies that offer unique experiences. In this context, retail tourism is a fundamental part of the municipal strategy to attract premium tourists”.

Muñoz also highlighted the “great success” that the alliance formed between Niche Perfumes and the Hotel Alfonso XIII in Seville will have in achieving this objective.

The concept of Niche Perfumes is that of a “multi-brand” boutique where the most exclusive perfume brands in the world come together within a store which resembles a work of art. Niche Perfumes revolutionised the concept of luxury perfumery from the outset, bringing together the world’s best and most exclusive creations in a single space.

YouTube star, Jeremy Fragrance, who is also a model and entrepreneur, with more than 400,000 followers on Instagram and 1.55 million on YouTube, took advantage of his presence at Niche Perfumes to upload photographs and videos to his social networks showing the select and unique range of fragrances that can be found in the Boutique, original, daring and unique compositions for men and women from more than 55 brands such as Xerjoff, Boadicea the Victorius, Fragrance du Bois, Stephane Humbert Lucas, Widian Arabia, Christian Provenzano, Frank Muller, Dalí Haute Perfumerie or their own line of perfumes Spirit of Kings.

You can visit Niche Perfumes in Puerto Banus, Malaga, Madrid and Seville. Find their store locations and more about the brand on their website.

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