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Costa del Sol PR Tag

Marketing Focus – Public Relations

As the leading PR agency on the Costa del Sol, we want to introduce you to the great marketing tool which is Public Relations, explain why it works and what it could do for your company. What is Public Relations?   Public Relations is defined as “The planned...

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Consumer Behaviour – The Basics

Consumer behaviour is a very complex subject with many elements so we are just going go start off with the basics. We believe understanding your consumer’s behaviour along with your marketing options can save you time and money in the long run and make your business more successful.

A consumer is simply an individual who purchases goods & services available on the market for his/her end use (not for resale). Understanding consumer behaviour is essential to the development of marketing strategies, especially for the consideration of pricing, positioning, segmentation, product design and promotion.