If you are running a small or medium-sized enterprise (SME) here on the Costa del Sol and are trying to master online marketing, you have almost certainly felt the mounting pressure to be everywhere at once. One day it’s Facebook, the next it’s LinkedIn, and...
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We’re so lucky to live and work on the Costa del Sol, a dream summer destination for tourists from around the world. However, for many businesses, it can be a difficult time. While the hospitality sector is buzzing with tourists, other industries often face a...
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A USP is a “Unique Selling Proposition” or “Unique Selling Point” which is a simple statement that defines what makes you different from your competition and helps you stand out from the crowd. This is vital for businesses who want to make a real impact. If...
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In the flashy world of TikTok trends and viral videos, "Direct Marketing" can feel like a dusty term from the 1990s. Yet, if you ask any high-revenue business where their actual profit comes from, the answer is rarely social media engagement—it is their database. Direct marketing...
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When you hear "Influencer Marketing," you might picture a reality TV star posing with a detox tea or a supermodel on a yacht in Dubai. For 99% of businesses, that world is irrelevant, expensive, and increasingly ineffective. Welcome to the era of the Nano-Influencer and UGC (User Generated Content)....
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Why do customers buy? That’s the million-dollar question that companies are looking to answer, but most customers don’t really know themselves!! If you ask them, they will give you a logical reason: "It was a good price," or "It had the features I needed." But as...
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To successfully market our products and services, we need to have a very clear picture of our target market. We need to understand as much as we can about that target market so we know them inside and out. If we know their likes and...
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Halloween has evolved far beyond its ancient European roots, transforming into a global phenomenon and a crucial commercial window for businesses. In recent years, Halloween has evolved into a major retail event, especially in the UK and US, with UK consumer spending tripling since 2013...
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We are emotional creatures and our hearts often lead us to purchase and make decisions, even if we’re trying to think rationally! So, businesses need make their customers, or potential customers feel something about their product to encourage sales and loyalty. Did you know that research...
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Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...
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