Commit to marketing thinking and knowledge throughout your company
What do you think of when you think of marketing? Advertising, promotion, selling..? it’s so much more than that! Marketing is effective communication which is highly useful for everyone both professionally and personally (we sell ourselves all the time), but it’s also a way of thinking which is enlightening for all professional people.
Marketing thinking is guided by knowledge of consumer behaviour as buyers, consumers of the media and influencers. Understanding the way people think, buy and respond to products will shape the way entrepreneurs set up businesses, develop products and pricing strategies which will make more money and become more successful.
Even if an employee is not involved in the sales or marketing function then thinking about the product or service in terms of the customer experience, or how the product is being sold can significantly influence the way that they think and behave. Understanding what customers want and need and how that relates to your product or service and your company can make team members more invested in pleasing the customer. Putting customers at the centre of the activity and making your employees understand the importance of keeping them happy can improve customer service, improve the quality of products, the response to customer complaints and much more.