We are emotional creatures and our hearts often lead us to purchase and make decisions, even if we’re trying to think rationally! So, businesses need make their customers, or potential customers feel something about their product to encourage sales and loyalty. Did you know that research...
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2025 is well underway and with a new year, comes new trends, technology and opportunities for marketing. It is crazy how marketing has changed since the advertising heyday of the 1980s, and even over the 20 + years we’ve been working in the business. How have...
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Georgina was delighted to be invited to talk to the students at Modelhood last week. She gave a presentation about marketing careers and offered insights into what marketing agencies are looking for in influencers and models. For any budding models or influencers out there, we...
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It may seem that Christmas is a long way away, but it will be here before we know it! This is a crucial window for business, so you need to take control of your time to maximise your success over this very productive period. To...
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Company owners and marketing experts need to put themselves into the minds of their consumers and really understand what they are thinking and what is driving them to buy. If we understand their fears, perceptions and pain points, we can target our messaging and design...
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Black Friday takes place the day after Thanksgiving and is a time when businesses offer massive discounts and sales promotions and frenzied shopping is the norm. Most companies extend offers and promotions for much longer than just the day, to clear out inventory, boost sales,...
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Direct marketing took off in the 19th century, when brands started sending information about their products to people’s homes. Catalogues were a highly popular form of marketing, as were flyers. This fell out of fashion as our letterboxes bulged with leaflets, menus and catalogues, but...
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Email marketing is a great business tool. Although it took a hit following the introduction of the GDPR regulations, according to a report by Litmus in 2022, email marketing continues to deliver the best ROI of all the marketing tools. $36 for every $1 spent!...
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Social media is a phenomenon and young and old people alike spend hours of every day on their favourite platforms, so the marketing potential for your business is incredible. Real estate agents are always trying to get as many eyes on their properties as possible and...
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The jury is still out on TikTok for many businesses, but there’s no doubt that this channel is growing fast and the interaction is great. It’s also possible to record one piece of content for TikTok and then use the same thing on your Instagram channel...
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