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Marketing Ideas and Inspiration

How to network to boost your business in 2023

How to network to boost your business in 2023

The New Year brings new networking opportunities and we can't wait to get out there again. Georgina's first event of the year will be the Costa Women's "Back to Business" networking at the Food Room in Guadalmina on the 25th of January. These are always...

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Marketing Planning increases your chances of success

The Importance of Marketing Planning

The beginning of a new year is an excellent time to review, re-evaluate and prepare for success with a marketing planning session. A key tool for every business is a marketing plan and in this article, we wanted to explain why marketing planning is important and...

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What is a SWOT analysis and how to do it?

What is a SWOT analysis and how to do it?

A vital part of the marketing planning process is performing a SWOT analysis of your company, product or service. Without a complete SWOT analysis, you will find it difficult to develop a marketing strategy. Performing a SWOT analysis is also helpful as part of a...

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Marketing tips 2023

New Year Marketing Tips

Happy New Year from Shaw Marketing Services! If you want to boost your business and see an upward trend this year, then don't just repeat what you did before. Take some time to review last year's actions and plan for success in the year ahead. Part...

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SMART objectives for business

Marketing Focus – Setting Marketing Objectives

When you start a business, or are planning a marketing campaign, the first step is to set objectives. These objectives will give the campaign a clear purpose and are the foundation of everything you do moving forward. To start to set objectives you should ask yourself,...

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social media marketing

Seven steps to social media success

Social media is now an essential marketing tool. We've noticed a massive uplift in demand for social media management and training in recent years. It's gone from a "nice to have" to a "must have" for businesses, because of the huge numbers of people using...

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Marketing Focus – Consumer Behaviour

Today we're sharing the basics of consumer behaviour. We're also looking at how consumers are responding to the cost of living crisis and how we can communicate with them effectively at this tricky time. We believe understanding your consumer’s behaviour along with your marketing options can...

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