What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...
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Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...
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Customers; we all need them and want to attract and retain as many as possible to be profitable. However do you really know your customers and what they want? The ideal scenario is to treat all your customers as individuals, get to know them and provide...
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Thanks to the generosity of customers and the local communities around Specsavers Ópticas in Marbella and Fuengirola, more than 140 children received Christmas presents during the festive season. The two stores supported both the Red Cross Toy Collection and Asociación Hadas Caradas’ Costa Christmas Collection...
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As awareness continues to grow around the importance of reducing our impact on the planet, it can be hard to know where to start and overwhelm can cause people to lose hope. To help people to see that it doesn’t have to be difficult or...
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Specsavers Ópticas Fuengirola is calling on people to think of those less fortunate than themselves this Christmas and support families who have been hit hard by the pandemic. The store has become the latest drop off point for this year’s Costa Christmas Collection campaign and is...
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In today’s high-tech age, anyone with an internet connection can look for whatever they need online and find a number of different options, compare prices and make a decision on what is the best one for you. In order to be the one which is...
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Today is World Sight Day, an important opportunity to raise awareness of causes of avoidable blindness and the importance of having your eyes tested. According to Specsavers Ópticas, millions of people have missed out on vital eye tests during lockdown, potentially putting their eyesight and...
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We’ve been marketing hotels and restaurants for many years to help improve their communication and achieve powerful PR. By combining a number of promotional methods, and focusing on the objectives of each establishment, we have achieved some amazing results for hotels including Marbella Club and...
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Georgina was recently asked for her insight into having a baby in Spain, the intricacies of the Spanish healthcare system, childcare and schooling for expat parents for Spain Expo. Obviously, it is a big topic, but an important one, and Georgina was happy to open...
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