Our 5 favourite marketing methods for hotels
We’ve been working with hotels and restaurants for many years, representing big brands and little boutique hotels to improve their communication and achieve powerful PR in the local, national and international media. By combining a number of promotional methods, and focusing on the objectives of each hotel, we have achieved some amazing results.
To inspire you, and help you think about the best way to market your hotel, these are our five favourite marketing methods to use.
A great way to attract local clients to use your restaurants, bars, gym and spa is to organize interesting events. When planning your events, think about what will most appeal to your target demographic to maximise the return over the long term. Once you’ve developed your concept, promote heavily online and offline, using your database and inviting associations and groups to join the fun. Then make sure you capture the contact details of everyone at the event, for future marketing opportunities.
Posting regularly with high quality content gives people an opportunity to see all the ways they can enjoy your hotel, from the pool and gardens to the gastronomy and events. Facebook and Instagram are the most important platforms for customers, Twitter works well for media relations. Think about what languages you should post in, what are your main selling points and how to get the maximum reach possible. Don’t just sell via social media, interact with your local area, start conversations and engage your followers in your brand experience.
Press releases, articles and press visits are excellent ways to reach local, national and international media and get visibility and brand recognition. It’s important to choose your target press carefully, look after them well and follow up to ensure maximum coverage. Read our article What is PR and why does it matter
Influencers are everywhere and can be very powerful if they are correctly aligned with your brand and you are clear with setting expectations of what you expect in return for any freebies. Find out how to harness the power of influencer marketing
To keep a consistent brand presence, and maintain visibility you need to advertise. This supports any PR activity and ensures you are front of mind when people plan their trip. Define your target market clearly to make this work for you and give you a good return on your investment.
Since 2007, we have been working with hotels and restaurants to improve their communication and achieve powerful PR in the local, national and international media. We are available to help small, medium and large hotels to promote themselves effectively. Download our hotel promotion brochure to find out more, or contact us to arrange a meeting.